Linx, the Brazilian leader in retail software, has acquired Seta Digital, a company specialising in footwear point-of-sale and management systems.<\/p>\n
The operation could reach 9.2M$ if the financial targets are met.<\/p>\n
While the procurement industry, especially the machine industry, is facing strong competition, Linx<\/a> operates in an almost unrivalled segment.<\/p>\n It offers complete payment solutions ranging from software to point-of-sale terminals.<\/p>\n In fact, as part of its cross-selling strategy, it has just bought the firm Seta Digital.<\/p>\n This M&A transactions<\/a>-y-mergers and acquisitions<\/a>-m-a\/\">procurement<\/a> will enable it to start operating in the fashion retail sector. It will also broaden its customer base.<\/p>\n As is now customary in the company, the transaction is carried out by paying 7M$ in cash<\/strong>while others 2.2M$ are subject to the achievement of financial and operational targets between 2019 and 2021.<\/strong>.<\/p>\n The idea is to use Linx's dominance in the field of retail management software in Brazil, around 41.3% market share, to tap into a new potential revenue stream and become a bigger business.<\/p>\n Its strategy in recent times has been focused on this growth.<\/p>\n Linx has made 30 purchases since 2008, approximately one every four and a half months.<\/p>\n These purchases included niche solution providers for apparel retailers, pharmacies, petrol stations and e-commerce players.<\/p>\n Specifically, last April it bought Hiper, a start-up providing cloud-based management solutions for micro and small retailers.<\/p>\n Founded in 2012, it has 15,000 active customers in 2,000 municipalities and more than 600 distribution channels.<\/p>\n You can pay up to 50M$ for the company, depending on the objectives.<\/p>\n In addition to these acquisitions, the firm has also invested in many partnerships, and has integrated with, among others, Ame Digital, Mercado Livre<\/a>, y Vtex<\/a>.<\/p>\n In addition to the aforementioned management software solutions, this company also provides telecommunications services, technical assistance, consultancy and training.<\/strong>.<\/p>\n The Linx payment centre includes software and management systems to accept card payments and even via a CDR code.<\/p>\n On this point, it is worth noting that in June 2019, the firm launched the Linx account<\/em>a payment solution that enables consumers and merchants to make mobile payments, transfers and other banking services.<\/p>\n Based in Cascavel, a city of 318,000 inhabitants west of Paran\u00e1, Seta Digital was founded in 2005.<\/p>\n It has 70 employees and more than 2,100 customers.<\/p>\n Among them, big names like Melissa stand out.<\/p>\n It is a reference company in ERP and POS solutions for the footwear sector<\/strong>which is dedicated to the development and supply of software and services for the retail trade in that sector<\/strong>.<\/p>\n By 2020, it plans to have a turnover of almost 4M$.<\/p>","protected":false},"excerpt":{"rendered":" Brazilian company Linx buys Seta Digital to continue its growth. We analyse it from a Corporate Finance perspective.<\/p>","protected":false},"author":4,"featured_media":44571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1751],"tags":[152,155,153],"sectores":[],"tipo-contenido":[2260],"class_list":["post-44570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adquisiciones-mas-relevantes","tag-compra-de-empresas","tag-corporate-finance-spain","tag-global-corporate-finance","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44570"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/44571"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44570"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44570"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span>GROWTH<\/span><\/h2>\n
<\/span>ACQUISITION OF HYPER<\/span><\/h2>\n
<\/span>LINX<\/span><\/h2>\n
<\/span>DIGITAL MUSHROOM<\/span><\/h2>\n