{"id":44280,"date":"2019-05-24T00:00:00","date_gmt":"2019-05-23T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/zinklar-experta-en-market-research-cierra-una-ronda-de-1me\/"},"modified":"2025-03-12T11:46:23","modified_gmt":"2025-03-12T10:46:23","slug":"zinklar-market-research-cierra-una-ronda-de-1me","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/zinklar-market-research-cierra-una-ronda-de-1me\/","title":{"rendered":"Market Research expert Zinklar closes \u20ac1M round"},"content":{"rendered":"<p style=\"text-align: justify;\">In today's world, the availability of insights to help make decisions is a necessity, and companies increasingly need to be equipped with complete information and reports that allow them to make the best decisions.<\/p>\n<p style=\"text-align: justify;\">Moreover, due to the speed of change, this information has to be up-to-date, companies are beginning to demand greater flexibility, and market research, such as that carried out by Zinklar, has to be conducted at a faster pace to avoid obsolescence of the published information.<\/p>\n<p style=\"text-align: justify;\">This is why more and more companies are emerging to compete with the large retail chains. <a href=\"https:\/\/techma.bakertilly.es\/en\/reports\/report-market-research-2023-ss-a2\/\">research<\/a> or sectoral insights by being able to offer less bureaucratic, faster and more personal processes that are different from classic companies.<\/p>\n<h2>About Zinklar<\/h2>\n<p style=\"text-align: justify;\">One of the companies operating in this sector is the Spanish company <a href=\"https:\/\/www.zinklar.com\/es\/\" target=\"_blank\" rel=\"noopener\">Zinklar<\/a>The company was able to raise \u20ac1m in mid-April to provide cash and increase its cash position.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zinklar.com\/es\/\" target=\"_blank\" rel=\"noopener\">Zinklar<\/a> is a <strong>market research platform<\/strong> based on its simplicity, ease of use and assistance from a team of specialised researchers, and has the differentiating feature of obtaining results in less than 3 hours.<\/p>\n<p style=\"text-align: justify;\">In order to achieve this speed, the platform is equipped with Agile Market Research tools that capture consumer information every day and feed it into the platform.<\/p>\n<p style=\"text-align: justify;\">It is currently used by more than 100 leading companies, including <a href=\"https:\/\/www.rb.com\/\" target=\"_blank\" rel=\"noopener\">Reckitt Benckiser<\/a>, <a href=\"https:\/\/www.duracell.es\/?ref=duracell.com\" target=\"_blank\" rel=\"noopener\">Duracell<\/a>, <a href=\"https:\/\/www.unilever.es\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a>, <a href=\"https:\/\/www.orange.es\/\" target=\"_blank\" rel=\"noopener\">Orange<\/a> and <a href=\"https:\/\/www.jaguarlandrover.com\/\" target=\"_blank\" rel=\"noopener\">Jaguar Land Rover<\/a>.<\/p>\n<h2 style=\"text-align: justify;\">Dalia Research<\/h2>\n<p style=\"text-align: justify;\">Dalia es una empresa alemana centrada en la <strong>B2B market research<\/strong> with access to information sources from 100 countries.<\/p>\n<p style=\"text-align: justify;\">Through its platform, it uses Machine Learning and Big Data technology to collect information, conduct surveys and draw conclusions from different data sources in real time.<\/p>\n<p style=\"text-align: justify;\">Thanks to the disruption the company generated by integrating a multifunction within the company, it was able to raise more than $7M in 2007.<\/p>\n<h2 style=\"text-align: justify;\">User Testing<\/h2>\n<p style=\"text-align: justify;\">This firm is responsible for the <strong>customised market research<\/strong>oriented to <strong>holistic research<\/strong>including face-to-face interviews, online interviews and compilation of sectoral reports.<\/p>\n<p style=\"text-align: justify;\">Another distinctive feature is the format of information collection, which can be obtained through a self-explanatory video that can be easily sent and viewed throughout the organisation.<\/p>\n<p style=\"text-align: justify;\">Due to these capabilities the firm has been able to raise $45M in order to cover investment needs and initial cash flows.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zinklar receives \u20ac1M in order to continue to grow and expand internationally to become the market leader in Agile Market Research.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[155,153,1296,724],"sectores":[],"tipo-contenido":[2260],"class_list":["post-44280","post","type-post","status-publish","format-standard","hentry","category-financiacion-sectorial","tag-corporate-finance-spain","tag-global-corporate-finance","tag-sectores","tag-venta-de-empresa","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=44280"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/44280\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=44280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=44280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=44280"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=44280"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=44280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}