{"id":43960,"date":"2018-07-13T00:00:00","date_gmt":"2018-07-12T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/analisis-de-inversion-en-el-sector-usabilidad-ux\/"},"modified":"2025-03-12T11:44:49","modified_gmt":"2025-03-12T10:44:49","slug":"analisis-de-inversion-de-capital-riesgo-en-el-sector-it-2","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/analisis-de-inversion-de-capital-riesgo-en-el-sector-it-2\/","title":{"rendered":"Investment analysis in the usability sector (UX)"},"content":{"rendered":"

From a corporate finance point of view, we analyse investments made in the usability (UX) sector. In this case, we analyse the acquisition of KingEclient by Mirum, the amount of the operation is unknown.<\/p>\n

KingEclient<\/h2>\n

KingEclient<\/a>\u00a0provides services including digital transformation strategy, UX, digital marketing, design, development and analytics. Founded in Barcelona in 2000, KingEclient employs around 100 digital and technology specialists, with annual revenues in excess of \u20ac10 million.<\/p>\n

The company has financial services highlights with industry clients including Deutsche Bank, PSN Group and Al Rhaji Bank. Other clients include Novartis and Naturgy. The combination with Mirum's existing financial services capabilities and services creates an attractive service offering for new and potential industry clients.<\/p>\n

KingEclient offers research and optimisation services, digital strategy, digital products, design, service design and online marketing and communication.<\/p>\n

 <\/p>\n

Mirum<\/h2>\n

On 5 July 2018, the signing took place whereby the company\u00a0Mirum<\/a>\u00a0acquired KingEclient for an undisclosed sum. This transaction will allow it to accelerate its growth with the services of a global network and its KingEclient DNA.<\/p>\n

Mirum is a borderless agency of over 2400 digital savants, storytellers, technologists, creators and relentlessly curious minds. It blurs the lines between strategy, creativity and technology to uncover business and human motivations and create solutions. Ultimately, his approach puts customers and people at the centre of everything he does because he believes that digital not only has the power to affect brands, but also to create incredible human experiences.<\/p>\n

Other investments in the digital transformation sector<\/h2>\n\n\n\n\n\n\n\n\n
Company<\/strong><\/td>\nDescription<\/strong><\/td>\nCountry<\/strong><\/td>\nAmount<\/strong><\/td>\nDate<\/strong><\/td>\n<\/tr>\n
Studio XID<\/strong><\/td>\nStudio XID is the company behind ProtoPie, the easiest interactive prototyping tool for all digital products.<\/td>\nSouth Korea<\/td>\n$3,5M<\/td>\n05\/07\/2018<\/td>\n<\/tr>\n
dscout<\/strong><\/td>\ndscout helps companies to better understand the experiences people have with their products and brands in everyday life.<\/td>\nUSA. USA.<\/td>\n$7,5M<\/td>\n12\/04\/2018<\/td>\n<\/tr>\n
Education Ecosystem (LiveEdu)<\/strong><\/td>\nLiveEdu is a decentralised learning ecosystem that teaches people how to build complete products in future technology fields.<\/td>\nUSA USA<\/td>\n$10M<\/td>\n16\/03\/2018<\/td>\n<\/tr>\n
InVisionApp<\/strong><\/td>\nInVision is the Digital Product Design platform used to create the world's best customer experiences.<\/td>\nUSA. USA.<\/td>\n$100M<\/td>\n01\/11\/2017<\/td>\n<\/tr>\n
WalkMe<\/strong><\/td>\nWalkMe is an AI-powered Digital Adoption Platform (DAP) for Enterprise<\/td>\nUSA. USA.<\/td>\n$75M<\/td>\n26\/07\/2017<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Analizamos desde el punto de vista del corporate finance, las inversiones realizadas dentro del sector de la usabilidad (UX). En este caso, analizamos la adquisici\u00f3n de KingEclient por parte de Mirum, el importe de la operaci\u00f3n se desconoce. KingEclient KingEclient\u00a0proporciona servicios que incluyen estrategia de transformaci\u00f3n digital, UX, marketing digital, dise\u00f1o, desarrollo y an\u00e1lisis. Fundado […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[198,153,918,1256],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-43960","post","type-post","status-publish","format-standard","hentry","category-financiacion-sectorial","tag-corporate-finance","tag-global-corporate-finance","tag-it","tag-tcv","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=43960"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43960\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=43960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=43960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=43960"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=43960"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=43960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}