{"id":43518,"date":"2017-06-06T00:00:00","date_gmt":"2017-06-05T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/la-empresa-britanica-de-publicidad-y-marketing-wpp-ha-comprado-the-cocktail-experience\/"},"modified":"2025-03-12T11:41:16","modified_gmt":"2025-03-12T10:41:16","slug":"la-empresa-britanica-de-publicidad-y-marketing-wpp-ha-comprado-the-cocktail-experience","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/la-empresa-britanica-de-publicidad-y-marketing-wpp-ha-comprado-the-cocktail-experience\/","title":{"rendered":"British advertising and marketing company WPP has bought The Cocktail experience."},"content":{"rendered":"
<\/span>WPP, the British digital advertising holding company, has once again gone shopping and has acquired a Spanish company: \"The Cocktail Experience, dedicated to the \u00a0<\/strong>analysis of consumer behaviour in the digital sphere.<\/strong><\/span><\/span><\/h5>\n
<\/span>Corporate finance analysis The Cocktail experience<\/span> <\/strong><\/span><\/span><\/h5>\n

The Cocktail is a Spanish digital advertising company, founded by Alberto Knapp in 2003. The company specialises in consumer behaviour analysis.<\/span><\/p>\n

The Cocktail has offices in Mexico and Colombia and employs more than 250 people. Its clients include El Corte Ingl\u00e9s, BBVA and Real Madrid.<\/span><\/p>\n

The Cocktail has been growing at a rate of 20% year on year, in 2016 it achieved a turnover of \u20ac16.4M and its profitability measured as Ebitda divided by sales is approximately 20%.<\/span><\/p>\n

<\/span>About the purchase <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/h5>\n

WPP, which is listed on the UK market, announced after the Brexit referendum that it would invest in European companies, particularly in countries such as Germany, France and Spain.<\/span><\/p>\n

The acquisition of The Cocktail strengthens Wunderman's ability to develop marketing and technology consulting services in Europe and Latin America, specifically strengthening the agency's offering in Spain,\" WPP said in a statement. The company has not disclosed the amount of the acquisition.<\/span><\/p>\n

WPP's subsidiaries and affiliates in Spain have a turnover of USD 600 million (EUR 530 million) and employ 8,000 people in agencies such as Tapsa and Ogilvy. Its main positions include a 23% stake in Imagina, which owns broadcasting rights to Spanish football matches through Mediapro.<\/span><\/p>\n

<\/span>WPP acquisitions<\/strong><\/span><\/span><\/h5>\n

WPP was floated on the stock exchange in 1988 and has made a total of 25 mergers and acquisitions<\/a>. In 2016, it carried out 4 in different parts of the world and in different activity niches.<\/span><\/p>\n

<\/span>Other posts that may interest you
\n<\/strong><\/span><\/span><\/h5>\n

Isp takes control of Antevenio, a digital marketing and communications company<\/a><\/span><\/p>\n

mDigital Dimension buys majority stake in mobile marketing specialist Gigigo<\/a><\/span><\/p>\n

Beabloo, a specialist in digital marketing onmicanal and Big Data has bought Metriplica, focused on online analytics.<\/a><\/span><\/p>\n

 <\/p>\n

If you are looking for investors<\/a><\/span>, you want to buy<\/span> or selling a company<\/a><\/span>please contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.
\n<\/strong><\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

WPP, the British digital advertising holding company, has once again gone shopping and has acquired a Spanish company: \"The Cocktail Experience, dedicated to the analysis of consumer behaviour in the digital sphere.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1751],"tags":[152,153,881,704],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-43518","post","type-post","status-publish","format-standard","hentry","category-adquisiciones-mas-relevantes","tag-compra-de-empresas","tag-global-corporate-finance","tag-inversion-en-marketing-digital","tag-ma-sector-it","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=43518"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43518\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=43518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=43518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=43518"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=43518"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=43518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}