{"id":43418,"date":"2017-03-21T00:00:00","date_gmt":"2017-03-20T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/nauta-lidera-una-ronda-en-cloud-iq-empresa-permite-optimizar-la-conversion-de-las-visitas-en-ventas-reales\/"},"modified":"2025-03-12T11:41:41","modified_gmt":"2025-03-12T10:41:41","slug":"nauta-lidera-una-ronda-en-cloud-iq-empresa-permite-optimizar-la-conversion-de-las-visitas-en-ventas-reales","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/nauta-lidera-una-ronda-en-cloud-iq-empresa-permite-optimizar-la-conversion-de-las-visitas-en-ventas-reales\/","title":{"rendered":"Nauta leads a round in Cloud.IQ, a company that optimises the conversion of visits into actual sales."},"content":{"rendered":"
<\/span>The Spanish-based venture capital firm has made its first investment of 2017 in a London-based company that uses artificial intelligence for conversion rate optimisation (CRO) in the online retail sector.<\/span><\/span><\/h5>\n
<\/span>Nauta invests in Cloud.IQ<\/strong><\/span><\/span><\/h5>\n

Nauta<\/a> has led a \u00a34M round in the London-based CloudIQ<\/span> The Finance Wales fund has contributed \u00a31.3 million to the round, supplemented by \u00a30.5 million from other existing UK investors.<\/span><\/p>\n

Carles Ferrer, Partner at Nauta Capital explains the rationale behind their investment \"CloudIQ's vision is a fundamental part of one of our many areas of focus at Nauta. CRO (Conversion Optimisation) continues to be one of the most important unsolved problems in online commerce, causing customer acquisition costs to be too high. With its unique Artificial Intelligence platform, CloudIQ solves this multi-billion dollar, industry-wide problem\".<\/span><\/p>\n

The aim of the round is to accelerate product development and grow in the international market.<\/span><\/p>\n

<\/span>About Cloud.IQ<\/strong><\/span><\/span><\/h5>\n

CloudIQ is a technology company that operates in the digital marketing sector, and has developed an Artificial Intelligence platform that enables real-time Conversion Optimisation for clients developing online business strategy (CRO - Conversion Rate Optimisation<\/em>The company is headquartered in London with offices in Sydney and has more than 250 blue chip clients including Allianz, Boots, TUI, EE, Bose and Samsung.<\/span><\/p>\n

Founded in 2012, Cloud.IQ, had previously received 2 rounds of investment for a total amount of $5.5M.<\/span><\/p>\n

<\/span>Nauta's investments in the data analytics sector<\/strong><\/span><\/span><\/h5>\n

In recent years Nauta has made several deals in the data analytics sector such as ChannelSight<\/a>, Nextail<\/a><\/span> or Geoblink.<\/a><\/span><\/span><\/p>\n

ChannelSight also falls into the marketing sector. The Irish company differentiates itself through its real-time data analytics capabilities, enabling brands to simplify the consumer experience across multiple channels, including online video, web, and social media such as Twitter and Facebook.<\/span><\/p>\n

Nextail is a Spanish company that uses big data and cloud computing to help clothing shops optimise their resources.<\/span><\/p>\n

Geoblink<\/em> is a geospatial Business Intelligence application to optimise expansion and geomarketing strategies.<\/span><\/p>\n

Other posts that may interest you<\/span><\/strong><\/p>\n

Nextail, which applies big data to shop inventory management, receives a \u20ac1.6M round of funding<\/a><\/span><\/p>\n

Spanish venture capital invests in mobile data collection company BeMyEye<\/a><\/span><\/p>\n

Aba English closes $10.5M round<\/a><\/span><\/p>\n

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<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you are looking for investors<\/a><\/span>, you want to buy<\/span> or selling a company<\/a><\/span>please contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.
\n<\/strong><\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The Spanish-based venture capital firm has made its first investment of 2017 in a London-based company that uses artificial intelligence for conversion rate optimisation (CRO) in the online retail sector.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[673,312,153,830,624],"sectores":[],"tipo-contenido":[2260],"class_list":["post-43418","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-busqueda-de-inversores","tag-capital-riesgo-espana","tag-global-corporate-finance","tag-nauta-capital","tag-venture-capital-espana","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=43418"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43418\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=43418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=43418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=43418"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=43418"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=43418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}