{"id":43281,"date":"2016-11-29T00:00:00","date_gmt":"2016-11-28T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/isp-se-control-antevenio-empresa-comunicacion-marketing-digital\/"},"modified":"2025-03-12T11:40:23","modified_gmt":"2025-03-12T10:40:23","slug":"isp-se-control-antevenio-empresa-comunicacion-marketing-digital","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/isp-se-control-antevenio-empresa-comunicacion-marketing-digital\/","title":{"rendered":"Isp takes control of Antevenio, a digital marketing and communications company"},"content":{"rendered":"<h5><span class=\"ez-toc-section\" id=\"En_Septiembre_Isp_que_ya_era_accionista_de_Antevenio_compro_el_11_de_la_empresa_para_luego_lanzar_una_Opa_Actualmente_ISP_controla_el_8309_del_capital_de_Antevenio_cuyo_beneficio_ha_crecido_un_58_entre_Enero_y_Junio_de_este_2016\"><\/span><span style=\"color: #000000;\">In September Isp, which was already an Antevenio shareholder, bought 11% of the company, and then launched a takeover bid. ISP now controls 83.09% of Antevenio's capital, whose profit has grown by 58% between January and June 2016.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><!--more--><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Sobre_Antevenio\"><\/span><span style=\"color: #3366ff;\"><strong>About Antevenio<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/www.antevenio.com\/\" target=\"_blank\" rel=\"noopener\">Antevenio<\/a>\u00a0 is a pioneer and benchmark in the technology and digital marketing market in Spain. Founded in 1997 by Joshua Novick, who continues to lead the company as CEO, it offers solutions for both advertisers and web publishers through the group's units: vertical portals, Rich&amp;Reach, MDirector and Antevenio Go! It has been listed on the Alternext market in Paris since 2007 and has offices in Madrid, Barcelona, Milan, Paris, Mexico City and Buenos Aires.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"_Isp_Compra_del_11_de_Antevenio\"><\/span><span style=\"color: #3366ff;\"><strong>\u00a0Isp Purchase of 11% from Antevenio<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"color: #000000;\">In August, Isp bought all of Antevenio's shares from Joshua Novick, CEO and founder of Antevenio, at a price of \u20ac6 per share.<\/span><\/p>\n<p><span style=\"color: #000000;\">With this operation, ISP, which was already a shareholder of Antevenio, came to control 50.74% of the capital. The Rod\u00e9s family's holding company had already bought the stakes it held in Antevenio BBVA and Corporaci\u00f3n Financiera Alba.<\/span><\/p>\n<p><span style=\"color: #000000;\">At the time of the acquisition Novick, who reiterated his commitment to the company and his intention to remain as CEO after the transaction, stressed that Antevenio \"will continue to operate as an independent company\" and will benefit from the synergies arising within the ispDigital group for product development, commercial activity and geographic expansion.<\/span><\/p>\n<p><span style=\"color: #000000;\">The transaction values Joshua Novick's (11%) stake at around \u20ac3M and Antevenio at \u20ac25M.  Antevenio shares currently trade on the market at \u20ac5.5.<\/span><\/p>\n<h5><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"Opa_sobre_el_resto_de_capital_excluyendo_la_autocartera\"><\/span><span style=\"color: #3366ff;\"><strong>Takeover bid for the remainder of the capital, excluding<\/strong> <strong>the treasury stock<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"color: #000000;\">\u00a0Following the closing of the takeover bid, ISP controls 83.09% of Antevenio on 20 September.<strong>.<\/strong> ISP's takeover bid closed with the acceptance of 1,360,806 shares, representing 32.34% of the company's capital, a percentage that is added to the 50.74% already held by the Rod\u00e9s family's firm.<\/span><\/p>\n<p><span style=\"color: #000000;\">The transaction was carried out at a price of \u20ac6 per share, the same price agreed by the company's founder and CEO, Joshua Novick, for the sale of his stake in Antevenio.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Crecimiento_de_Antevenio_primer_semestre_2016\"><\/span><span style=\"color: #3366ff;\"><strong>Antevenio's growth in the first half of 2016<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"color: #000000;\">Antevenio significantly increased its profit between January and June 2016, by 58%. The improvement is mainly due to the improvement in its cost structure and the dynamism of the technology area, which develops <em>e-marketing solutions (<\/em><a style=\"color: #000000;\" href=\"http:\/\/www.mdirector.com\" target=\"_blank\" rel=\"noopener\">MDirector<\/a>) and lends <em>marketing services on the platform<\/em>\u00a0(<a style=\"color: #000000;\" href=\"http:\/\/www.antevenio.com\/go\" target=\"_blank\" rel=\"noopener\">AntevenioGo<\/a>), whose revenues have soared by 157% in this period.<\/span><\/p>\n<p><span style=\"color: #000000;\">According to Antevenio's CEO, Joshua Novick, \"these numbers, with a substantial improvement in margins, endorse the success of the strategy followed in the last six months. We expect this trend to continue between now and the end of the year. EBITDA improved by 50%, and increased much more than revenues. In addition, the operating margin increased by two percentage points to 6.41 p.p. in 1Q10.<\/span><\/p>\n<p><span style=\"color: #000000;\">In the coming months, activity is expected to continue to be driven by international sales, especially in Latin America, and by the growth in the market share of the technology and associated services area - which already accounts for 13% of sales - as well as the dynamism of the publishing area - which includes the vertical portals - which represents 47% of total revenues.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Otros_post_que_te_pueden_interesar\"><\/span><strong><span style=\"color: #3366ff;\">Other posts that may interest you<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"color: #000000;\">If you are <span style=\"text-decoration: underline;\"><a href=\"https:\/\/techma.bakertilly.es\/en\/busqueda-de-inversores\/\">seeking funding<\/a><\/span> and <span style=\"text-decoration: underline;\">you want to buy <\/span>and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\">selling a company<\/a>,<\/span> get in touch with us. Abra-Invest has an experienced team that will help you to make your transaction a success. Call +34 946424142 or fill in the contact form.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>Other posts that may interest you<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/techma.bakertilly.es\/en\/accenture-quiere-crecer-soluciones-cloud-compra-new-energy-group\/\">Accenture wants to grow in cloud solutions, buys New Energy Group<\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/techma.bakertilly.es\/en\/la-canadiense-enghouse-systems-compra-presence-technology-e158m\/\">Canada's Enghouse Systems buys Presence Technology for \u20ac15.8M<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In September Isp, which was already an Antevenio shareholder, bought 11% of the company, and then launched a takeover bid. ISP now controls 83.09% of Antevenio's capital, whose profit has grown by 58% between January and June 2016.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[152,688,334,635,157],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-43281","post","type-post","status-publish","format-standard","hentry","category-financiacion-sectorial","tag-compra-de-empresas","tag-corporate-finanace-espana","tag-ma-espana","tag-ma-sector-tecnologico","tag-venta-de-empresas","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=43281"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/43281\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=43281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=43281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=43281"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=43281"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=43281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}