{"id":42967,"date":"2016-02-09T00:00:00","date_gmt":"2016-02-08T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/la-nevera-roja-groupalia-offerum-compra-de-startups-en-el-momento-adecuado\/"},"modified":"2025-03-12T11:35:02","modified_gmt":"2025-03-12T10:35:02","slug":"la-nevera-roja-groupalia-offerum-compra-de-startups-en-el-momento-adecuado","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/la-nevera-roja-groupalia-offerum-compra-de-startups-en-el-momento-adecuado\/","title":{"rendered":"La Nevera Roja, Groupalia and Offerum: buying startups at the right time"},"content":{"rendered":"
La compra de Groupalia y Offerum por parte de Ofertix y la Nevera Roja por parte de Just Eat que hemos visto esta semana, son un claro ejemplo de que en el mundo de las startups hay que saber cu\u00e1l es el momento adecuado para comprar para poder ganar. \u00a0Tanto el mercado de los descuentos online como el de la comida a domicilio sufri\u00f3 un boom hace unos a\u00f1os, se crearon muchas startups, algunas de ellas que quer\u00edan ganar, decidieron crecer mediante mergers and acquisitions<\/a>, pagando precios bastante elevados, \u00a0\u00a0ahora estos mercados ya no pueden crecer m\u00e1s y otras startups comprar estas empresas a un precio mucho m\u00e1s bajo.<\/span><\/h5>\n

<\/p>\n

\"tics\"<\/p>\n

Just eat buys the Red Fridge<\/strong><\/span><\/p>\n

El gigante brit\u00e1nico Just Eat, l\u00edder del sector de la entrega de comida a domicilio en Espa\u00f1a, ha comprado el 100% de La Nevera Roja, la startup espa\u00f1ola\u00a0 que el a\u00f1o pasado fue comprado por\u00a0 la \u00a0alemana Rocket Internet.<\/a><\/span><\/p>\n

The purchase is part of an overall move between Just Eat and Rocket Internet, whereby Just Eat has acquired, in addition to The Red Fridge<\/a>Hellofood Brazil, Hellofood Mexico and the Italian PizzaBo.<\/span><\/p>\n

The overall deal has been signed for a price of \u20ac125M, while last year Rocket Internet paid \u20ac80M for the Red Fridge alone. If we were to split it evenly, La Nevera Roja would have cost around \u20ac31.2M this time.<\/span><\/p>\n

With the purchase, Just Eat not only confirms its absolute dominance in Spain, but, in fact, expands it to an almost monopolistic situation. A fact that, in one way or another, puts an end to the dirty war that both companies have been waging in recent months.<\/span><\/p>\n

In the short term, it seems that it could only find competition in Deliveroo, the British group that, after its great results in its home country, arrived in Spain at the end of 2015 as part of its expansion plans.<\/span><\/p>\n

Ofertix buys Groupalia and Offerum <\/strong><\/span><\/p>\n

MDS<\/span> vende Groupalia y offerum\u00a0<\/a> a Ofertix por alrededor de los \u20ac9M, una cantidad m\u00ednimo 10 veces menor de lo que se estar\u00edan valorando esas empresas hace tan solo 3 a\u00f1os.<\/span><\/p>\n

Groupalia was for years one of the most capitalised Spanish technology companies in the sector, having raised a total of more than 55M in international funds such as Index Ventures<\/a> (Typeform), Insight Venture Partners<\/a> (Wallapop) or General Atlantic<\/a>in addition to Nauta Capital<\/a>,<\/span> Caixa Capital Risc<\/a> and Atresmedia.<\/a><\/span><\/p>\n

Offerum, founded by Vicente Arias and Jes\u00fas Monle\u00f3n in 2009, raised more than $2M from Cabiedes & Partners and Bonsai Venture Capital. Since the summer, Monle\u00f3n and Arias are no longer involved in the activities of the merged company.<\/span><\/p>\n

The coupon market is not growing and is not stable in Spain, despite being worth around \u20ac200M, it fell by 15% last year.<\/span><\/p>\n

If you are thinking of buying or selling your company, please contact us. Abra.Invest<\/a><\/span> has a team of experts in buying and selling technology startups at your disposal. Call + 34 946424142 or fill in the contact form.<\/span><\/p>\n

Other posts that may interest you<\/span><\/strong><\/p>\n

Spain-based Spocat Fintech receives \u20ac31M<\/a><\/span><\/p>\n

Spanish entrepreneurs committed to innovation receive funding:Olapic and Beabloo<\/a><\/span><\/p>\n

The Oesia Group is restructured, giving less weight to banking and more to management.<\/a><\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The purchase of Groupalia and Offerum by Ofertix and La Nevera Roja by Just Eat that we have seen this week are a clear example that in the world of startups you have to know the right time to buy in order to win. Both the online discount market and the food delivery market boomed a few years ago, many startups were created, some of them who wanted to win, decided to grow through acquisitions, paying quite high prices, now these markets can no longer grow more and other startups buy these companies at a much lower price.<\/p>","protected":false},"author":4,"featured_media":46489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1751],"tags":[494,175,495,496,497,498,499],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adquisiciones-mas-relevantes","tag-compra-startups","tag-fusiones-y-adquisiciones","tag-groupalia","tag-just-eat","tag-la-nevera-roja","tag-ofertix","tag-offerum","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42967"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/46489"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42967"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42967"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}