{"id":42360,"date":"2014-05-19T00:00:00","date_gmt":"2014-05-18T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/inversiones-en-empresas-generan-leads-en-el-b2b\/"},"modified":"2025-03-12T11:24:35","modified_gmt":"2025-03-12T10:24:35","slug":"inversiones-en-empresas-generan-leads-en-el-b2b","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/inversiones-en-empresas-generan-leads-en-el-b2b\/","title":{"rendered":"Investments in B2B lead generating companies"},"content":{"rendered":"
Companies working in B2B have several challenges to face in order to reach their audience, getting leads is more difficult than in B2C due to the lower volume of customers and the complexity of reaching the target. More and more companies are taking advantage of these difficulties to offer services aimed at increasing leads. Some of them have received funding from the venture capital<\/strong> in 2013.<\/span><\/address>\n
\u00a0<\/address>\n

<\/p>\n

Empresas que han recibido financiaci\u00f3n del venture capital en 2013 y 2014<\/strong><\/span><\/p>\n

\"B2B\"<\/a><\/p>\n

Como vemos en los gr\u00e1ficos anteriores, el importe de las rondas de financiaci\u00f3n que han recibido las empresas del sector var\u00eda mucho de una empresa a otra. As\u00ed encontramos empresas\u00a0 que han participado en rondas m\u00e1s peque\u00f1as como\u00a0\u00a0\u00a0Busy Event,<\/span><\/span><\/span>\u00a0que organizan eventos\u00a0 a trav\u00e9s de la nube y monitorizan todas las interacciones que se producen en los eventos. Esta empresa fue creada en 2006 y ha recibido 3 rondas de financiaci\u00f3n desde su creaci\u00f3n, todas ellas rondas por importes peque\u00f1os, la \u00faltima de ellas la realiz\u00f3 este Enero de\u00a0 2014 por $295k.<\/span><\/p>\n

Otras empresas como\u00a0Gainsight,\u00a0\u00a0<\/span><\/a><\/span>han recibido cantidades mayores , Gainsight\u00a0 empresa de software que utiliza el big data para gestionar de manera proactiva la retenci\u00f3n, reducir la rotaci\u00f3n inesperada e identificar oportunidades de venta\u00a0 en las empresas B2B a trav\u00e9s de los datos de ventas , registros de uso , ticket de soporte e.t.c.\u00a0 Gainsight, ha recibido 4 rondas de financiaci\u00f3n, la \u00faltima de ellas en marzo de 2014, una ronda de $21.40M, en la que han participado\u00a0Summit Partners,<\/span><\/a><\/span>\u00a0Bain Capital Ventures\u00a0<\/span><\/a><\/span>and\u00a0\u00a0Battery Ventures .<\/span><\/a><\/span><\/span><\/p>\n

Investors<\/strong><\/span><\/p>\n

\n

Dentro de los investors<\/strong> encontramos tanto inversores que solamente invierten en fases iniciales como\u00a0Charles River\u00a0<\/span><\/a><\/span>e inversores que invierten en todo tipo de etapas como\u00a0Battery Ventures<\/span><\/a><\/span>. La mayor\u00eda de los inversores est\u00e1n enfocados al sector de la tecnolog\u00eda.<\/span><\/p>\n

Acquisitions in the sector<\/strong><\/span><\/p>\n

En el \u00faltimo a\u00f1o tambi\u00e9n se han realizado varias mergers and acquisitions<\/a> en el sector, como la compra realizada por Callidus Software de\u00a0LeadRocket,<\/span><\/a><\/span>\u00a0plataforma de inbound Marketing para atraer y fidelizar clientes.<\/span><\/p>\n

Meanwhile,\u00a0Adobe<\/span><\/span>\u00a0bought<\/strong> Neolane el pasado mes de Julio de 2013 por USD 600M. Nelane Neolane integra datos de marketing online y offline en toda la empresa y realiza una segmentaci\u00f3n robusta de las audiencias entregando mensajes de marketing a trav\u00e9s de m\u00faltiples canales.<\/span><\/p>\n

Other posts that may interest you<\/span><\/strong><\/p>\n

Investors in mobile marketing to access consumers<\/strong>
\n<\/strong><\/span><\/a><\/p>\n

Marketing firms attract fund interest<\/span><\/a><\/p>\n

Venture capital invests in new advertising models<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Companies working in B2B have several challenges to face in order to reach their audience, getting leads is more difficult than in B2C due to the lower volume of customers and the complexity of reaching the target. More and more companies are taking advantage of these difficulties to offer services aimed at increasing leads. Some of them have received venture capital funding in 2013.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[200,196,172],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42360","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-inversores","tag-ronda-de-financiacion","tag-venture-capital","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42360"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42360\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42360"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42360"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}