{"id":42348,"date":"2014-05-14T00:00:00","date_gmt":"2014-05-13T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/el-venture-capital-impulsa-las-herramientas-de-marketing-digital\/"},"modified":"2025-03-12T11:24:37","modified_gmt":"2025-03-12T10:24:37","slug":"el-venture-capital-impulsa-las-herramientas-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/el-venture-capital-impulsa-las-herramientas-de-marketing-digital\/","title":{"rendered":"Venture capital drives digital marketing tools"},"content":{"rendered":"
The elimination of geographical barriers, as well as new technologies applied to production processes and increased competition, are creating an increasingly demanding customer. Companies face two challenges: to know what their customers' real needs are and to reach them. In order to help them in this task, numerous online marketing companies have appeared, many of them driven by the venture capital.<\/strong><\/span><\/address>\n

<\/p>\n

Online marketing companies that have received several rounds<\/strong><\/span><\/p>\n

\u00a0<\/p>\n

El venture capital<\/strong> wanted to participate both in the companies that work to find out, through data analysis, what the real needs of customers are, and in the companies that work to find out, through data analysis, what the real needs of customers are.\u00a0Dataxu\u00a0<\/span><\/span>and\u00a0Datalogix<\/span><\/span><\/span>and companies looking for the best way to reach out to potential customers like\u00a0ExactTarget Marketing Cloud.<\/span><\/a><\/span><\/span><\/p>\n

Dataxu, a Boston-based company, uses data analysis software to build optimal marketing plans for each brand, enabling companies to understand their customers and optimally manage their marketing efforts. investments<\/strong> in Marketing . Dataxu has received since its inception in 2009, 4 financing rounds<\/strong>The last one, $10M, was held in February 2014, in which the following participated\u00a0\u00a0Atlas Venture<\/span><\/a>\u00a0Flybridge,<\/span><\/a><\/span>\u00a0Capital Partners<\/span><\/a><\/span>,\u00a0Menlo Ventures\u00a0<\/span><\/span><\/span>and\u00a0Thomvest Ventures.<\/span><\/a><\/span><\/span><\/p>\n

Datalogix, helps the company to lead the best online marketing strategy according to its characteristics. Datalogix has also received 2 rounds of funding, the latest of which was a $25M round led by\u00a0Costanoa Venture Capital<\/span><\/span>General Catalyst Partners<\/span><\/span>,\u00a0Institutional Venture Partners<\/span><\/a><\/span>\u00a0and\u00a0Sequel Venture <\/span>Partners<\/span><\/a>.<\/span><\/a><\/span><\/span>
Exact Marketing cloud is focused on building positive customer relationships through relevant emails, social marketing management optimising twitter and Facebook ads and mobile marketing management.\u00a0<\/span><\/p>\n

The company has received numerous rounds of funding, the latest in 2011, a $30M round, participated in by\u00a0Scale Venture Partners<\/span><\/a><\/span>,\u00a0Greenspring Associates<\/span><\/a><\/span>,\u00a0Technology Crossover Ventures\u00a0<\/span><\/span><\/span>and\u00a0Battery Ventures .<\/span><\/a><\/span><\/span><\/p>\n

\"In addition Exact Marketing Cloud was bought by\u00a0Salesforce.com<\/span><\/a><\/span>\u00a0for $3.5B in September last year. Previously, it had made acquisitions in the sector, such as\u00a0Pardot\u00a0<\/span><\/span>or\u00a0mPath Global<\/span><\/span>\"comments Diego Guiterrez , an expert in alternative financing. Baker Tilly<\/span><\/a><\/span><\/span><\/p>\n

Corporate movements in the sector in Spain<\/strong><\/span><\/p>\n

In Spain, too, there have been several operations in the sector in recent years,\u00a0Plenummedia<\/span><\/span>a company dedicated to marketing consultancy, SEO, SEM, web and mobile, received last September 2013 a \u20ac5M round of funding from the hand of\u00a0Seaya Ventures<\/span><\/span>\u00a0with the aim of accelerating the company's expansion in Spain and Mexico.<\/span><\/p>\n

\"Plenummedia was also in the limelight last year because of the mergers and acquisitions<\/a><\/strong> in just a few months, it bought the companies\u00a0Digital Click Media<\/span><\/span><\/span>,\u00a0Social Media Factory<\/span>,\u00a0Webactiva\u00a0<\/span><\/span>and\u00a0Relevant Traffic<\/span><\/span><\/span> \"says Diego Guiterrez, alternative finance expert at Baker Tilly.<\/span><\/p>\n

Matrix search,\u00a0<\/span>the Girona-based startup specialising in search engine positioning solutions, has been acquired this year by\u00a0Insequent<\/span><\/span>The deal is valued at $$3.2M, the Silicon Valley technology company led by Mark Porter, and will see Matrix become part of the US technology company.<\/span><\/p>\n

Other posts that may interest you<\/span><\/strong><\/p>\n

Marketing firms attract fund interest<\/span><\/a><\/span><\/span><\/p>\n

Advertising Agencies Invest over 500M$ in Startups<\/span><\/a><\/span><\/span><\/p>\n

Content \"Curation\" receives 18M from venture capital<\/span><\/a><\/span><\/span><\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The elimination of geographical barriers, as well as new technologies applied to production processes and increased competition, are creating an increasingly demanding customer. Companies face two challenges: to know what their customers' real needs are and to reach them. In order to help in this task, numerous online marketing companies have appeared, many of them driven by venture capital.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[200,196,172],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-42348","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-inversores","tag-ronda-de-financiacion","tag-venture-capital","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42348"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42348\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42348"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42348"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}