{"id":42238,"date":"2014-02-12T00:00:00","date_gmt":"2014-02-11T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/los-gestores-de-contenidos-digitales-reciben-230m-de-venture-capital\/"},"modified":"2025-03-12T11:25:02","modified_gmt":"2025-03-12T10:25:02","slug":"los-gestores-de-contenidos-digitales-reciben-230m-de-venture-capital","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/los-gestores-de-contenidos-digitales-reciben-230m-de-venture-capital\/","title":{"rendered":"Digital content managers receive $230M of venture capital"},"content":{"rendered":"
Digital content is becoming king in entertainment and leisure as well as in business marketing. As proof of this, venture capital has invested $230M in 38 companies since 2012.<\/span><\/address>\n

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230M for 38 digital content management companies<\/strong><\/span><\/p>\n

More than 150 technology companies are active in the digital content sector in a significant way. From 2012 to date, 38 investment operations by venture capital have been registered.<\/span><\/p>\n

\"In an analysis of the type of companies, there is a predominance of companies dedicated to entertainment sectors such as cinema, sports and music. But we also find companies focused on niches such as the pet industry (thedodo.com<\/span><\/a><\/span>) or like that of cars (carthrottle.com<\/span><\/span>)\" analyses Diego Gutierrez, an expert in alternative financing at\u00a0Abra Invest.<\/span><\/a><\/span><\/span><\/p>\n

Featured operations: Demandbase, Buzzfeed and Mashable.<\/strong><\/span><\/p>\n

The following operations stand out for the amount of the operations and the media impact they have had:<\/span><\/p>\n

–\u00a0Demandbase<\/span><\/a><\/span>:is the first segmentation and targeting platform that makes marketing plans more effective. It was awarded $15M Series D, from\u00a0Scale Venture Partners\u00a0<\/span><\/a><\/span>,Sigma Partners<\/span><\/a><\/span>,\u00a0Altos Ventures<\/span><\/a><\/span>,Costanoa Venture\u00a0<\/span><\/span><\/span>Capital,\u00a0Sutter Hill Ventures<\/span><\/a><\/span>\u00a0,\u00a0Adobe Systems<\/span><\/span>.<\/span><\/p>\n

–\u00a0Buzzfeed:<\/span><\/a><\/span>\u00a0Focused on providing information and viral content from different thematic areas. Its technology detects thematic trends on the internet, and connects people in real time with content in real time. In January 2013 it raised 19M$ in Series D,\u00a0\u00a0New Enterprise Associates<\/span><\/a><\/span>,\u00a0RRE Ventures<\/span><\/a><\/span>,\u00a0Lerer Ventures<\/span><\/span>,\u00a0Michael Lazerow,<\/span><\/span><\/span>\u00a0Kass Lazerow,<\/span><\/span><\/span>\u00a0SoftBank Capital<\/span><\/span><\/span><\/p>\n

–\u00a0Mashable:<\/span><\/a>\u00a0is the largest independent news source dedicated to covering digital culture, social media and technology. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Founded in 2005, Mashable received its first major round in January 2014 for an amount of $13M from\u00a0New Markets Venture Partners<\/span><\/a><\/span>,Social Starts,<\/span><\/a><\/span>\u00a0Michael Lazerow<\/span><\/span><\/span>,\u00a0Kass Lazerow<\/span><\/span><\/span>, Elio Leoni-Sceti<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Digital content is becoming king in entertainment and leisure as well as in business marketing. As proof of this, venture capital has invested $230M in 38 companies since 2012.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[172],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42238","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-venture-capital","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42238"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42238\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42238"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42238"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}