{"id":42164,"date":"2013-12-23T00:00:00","date_gmt":"2013-12-22T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/el-video-es-el-contenido-preferido-por-los-inversores\/"},"modified":"2025-03-12T11:25:20","modified_gmt":"2025-03-12T10:25:20","slug":"el-video-es-el-contenido-preferido-por-los-inversores","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/el-video-es-el-contenido-preferido-por-los-inversores\/","title":{"rendered":"Video\" is the content of choice for investors"},"content":{"rendered":"
On the internet, video content is increasingly becoming the preferred format for consumers. This trend has not escaped the venture capital<\/strong> Spanish who has invested in a number of companies working with video.<\/span><\/address>\n

<\/p>\n

Digital Eyeview: personalisation of advertisements<\/strong><\/span><\/p>\n

Digital Eyeview<\/span><\/span>\u00a0is the only company that delivers broadcast quality video personalised for each consumer, with proprietary creative technology that integrates relevant brand messaging. As the consumer moves through the buying process, Eyeview dynamically changes the brand message in the stream to ensure the consumer continues to receive the most relevant, informative and effective ad. \"Eyeview's evolution must be dramatic because it is convincing its investors<\/strong> to inject new sources of funding<\/strong>. Highlights the Spanish fund\u00a0Nauta Capital\u00a0<\/span><\/a><\/span>who participated in a round<\/strong> $5M in 2012 and in another $8M in 2013 together with\u00a0Lightspeed Venture Partners\u00a0<\/span><\/a><\/span>and\u00a0Gemini Israel ventures Marker<\/span><\/a><\/span>\"says Diego Gutierrez of\u00a0Abra Invest.<\/span><\/a><\/span><\/strong><\/span><\/p>\n

Link to Media brings mass content generation business to Spain<\/strong><\/span><\/p>\n

It is a model that is working very well in the USA with the help of\u00a0Demand Media\u00a0<\/span><\/span>and in Latin America with the company that bought it.\u00a0EmergingCast.<\/span><\/span>\u00a0The company was launched with the support of the accelerator<\/strong>\u00a0SeedRocket\u00a0<\/span><\/a><\/span>in October 2011 and in 2012 they received \u20ac200k from several business angels such as\u00a0Javier Cebri\u00e1n<\/span><\/span><\/span>\u00a0(Bonsai VC)<\/span><\/span><\/span>,\u00a0Jes\u00fas Monle\u00f3n\u00a0<\/span><\/span>(Offerum),<\/span><\/span><\/span>\u00a0Javier Llorente (Intercom Group),<\/span><\/a><\/span>\u00a0Osborne Clarke<\/span><\/a><\/span>\u00a0and\u00a0Oscar Gr\u00edfols,<\/span><\/span><\/span>\u00a0which were added to a credit from the\u00a0ICF (Institut Catal\u00e0 de Finances).<\/span><\/a><\/span><\/span><\/p>\n

The Mad Video: video tagging and interaction<\/strong><\/span><\/p>\n

The Mad Video<\/span><\/span><\/span>\u00a0is a platform that allows you to make your videos \"clickable\" and monetise by tagging the products, places and people that appear. It also allows you to make your videos interactive by adding layers or links with a wide range of different elements. \"The Spanish company, despite having American competition such as\u00a0wireWAX<\/span><\/span>,\u00a0VideoClix,\u00a0<\/span><\/a>HotClickVideo<\/span><\/span><\/span>,HuStream,<\/span><\/span><\/span>\u00a0has not hesitated to make the leap to the Atlantic and has opened a branch in San Francisco\", says Diego Gutierrez.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

On the internet, video content is increasingly becoming the preferred format for consumers. This trend has not escaped Spanish venture capital, which has invested in several companies that work with video.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[200,172],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42164","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-inversores","tag-venture-capital","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42164"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42164\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42164"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42164"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}