{"id":42109,"date":"2013-11-11T00:00:00","date_gmt":"2013-11-10T23:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/el-venture-capital-espanol-invierte-en-tics-de-juegos\/"},"modified":"2025-03-12T11:25:30","modified_gmt":"2025-03-12T10:25:30","slug":"el-venture-capital-espanol-invierte-en-tics-de-juegos","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/el-venture-capital-espanol-invierte-en-tics-de-juegos\/","title":{"rendered":"Spanish Venture Capital invests in Games Tics"},"content":{"rendered":"

Over the last few years we have seen investments from the venture capital<\/strong> Spanish in the internet and mobile games sector. The old model of developing to be bought by the big \"Publisher\" has passed away, let's look at the new models.<\/span><\/p>\n

The most active investors: three incubators<\/strong><\/span><\/p>\n

During 2012, investors<\/strong> most active in the internet gaming sector have been three incubators - accelerators<\/strong> and with extensive experience in the internet gaming arena.<\/span><\/p>\n

First, we have\u00a0Mola.com<\/span><\/span>\u00a0<\/span>in 2012 made 3 investments in the gaming sector: the geo-localised gaming platform originating in\u00a0Poland PlaceChallenge<\/span><\/span>\u00a0<\/span>the entertainment platform where users participate in all kinds of competitions and challenges to be the leaders of the community.\u00a0\u00a0Blaffin<\/span><\/span>\u00a0<\/span>and the sports betting comparator\u00a0PriceBets<\/span><\/span><\/span>\u00a0. Precisely this second investment has been shared with the Goup\u00a0ITnet,<\/span><\/a>\u00a0the second most active investor who, in addition to this stake, has also taken a stake in the capital of\u00a0Tusjuegos.com<\/span><\/span><\/span>\u00a0a digital download platform for PC video games. The round raised \u20ac420k and involved investors such as\u00a0Venturcap SCR,<\/span><\/a><\/span>\u00a0Korner Entertainment\u00a0<\/span><\/a><\/span>and\u00a0Lunar Investments<\/span><\/span>.<\/a><\/span><\/p>\n

The third inverter<\/strong> has been the Valencian incubator\u00a0Business Booster\u00a0<\/span><\/a><\/span>that in its first round of investments<\/strong> entered into\u00a0Hooptap<\/span><\/a><\/span>which in its first year of life raised over \u20ac500k in funding and grew by over 300% in the last three months and attracted prestigious brands such as\u00a0Sony,<\/span><\/a><\/span>\u00a0100 Montaditos<\/span><\/a><\/span>,<\/span>\u00a0Belros<\/a>,\u00a0Amstel,\u00a0<\/span>Virgin Active<\/span><\/a><\/span>,\u00a0City of Arts and Sciences\u00a0<\/span><\/span>or\u00a0Maui Jim.<\/span><\/a><\/span><\/span><\/p>\n

Games aimed at brand promotion<\/strong><\/span><\/p>\n

It seems reasonable the success of the projects and startups that offer Gamification platforms to brands because it is, nowadays, the most fun way to do online marketing to achieve, among other things, to improve engagement with users, so that the brand is always, in one way or another, in the minds of users, thus increasing the possibility of \"return\" to buy products of the Gamified brand.<\/span><\/p>\n

\"It seems that the model of developing games for later purchase by one of the big publishers is coming to an end. Experience has shown that a good catalogue of games has to be generated to attract these players. investors<\/strong>Even so, the challenge is complicated. As a result, other business developments such as gamification are being pursued for brands like\u00a0Hooptap\u00a0<\/span><\/a><\/span>and\u00a0Blaffin<\/span><\/span><\/span>\u00a0or towards downloading video games on PCs such as\u00a0yourgames.com<\/span><\/span><\/span>\u00a0or online sports betting such as\u00a0price bets.com<\/span><\/span><\/a>\"Diego Gutierrez, an expert in corporate finance, analyses in\u00a0Abra Invest.<\/span><\/a><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Over the last few years we have witnessed investments by Spanish venture capitalists in the online and mobile games sector. The old model of developing to be bought by the big publishers has passed away, let's look at the new models.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[171,172],"sectores":[2214],"tipo-contenido":[2260],"class_list":["post-42109","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-capital-riesgo","tag-venture-capital","sectores-digital-media-advertising","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42109"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42109\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42109"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42109"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}