{"id":42071,"date":"2013-10-10T00:00:00","date_gmt":"2013-10-09T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/los-inversores-prefieren-vendas-empresas-b2b-consumidores-b2c\/"},"modified":"2025-03-12T11:22:58","modified_gmt":"2025-03-12T10:22:58","slug":"los-inversores-prefieren-vendas-empresas-b2b-consumidores-b2c","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/los-inversores-prefieren-vendas-empresas-b2b-consumidores-b2c\/","title":{"rendered":"Do investors prefer you to sell to businesses (B2B) or consumers (B2C)?"},"content":{"rendered":"<p>According to CB insights data, B2B technology investments are growing rapidly, accounting for 70% of the 50 largest deals, up from just 38% in 2011.<!--more--><\/p>\n<p><strong>In 2013 $2.2Bn of investment and 70% of operations for B2B companies.<\/strong><\/p>\n<p>In 2011, investments in B2C startups accounted for 62% of the 50 largest totaling $3.18Bn, among which were\u00a0<span style=\"text-decoration: underline;\">Gilt Groupe<\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\">AirBnB<\/span>. Today, investors have shifted the trend towards business-to-business (B2B) oriented startups.<\/p>\n<p>In fact, to date 70% of the 50 largest deals have gone to B2B startups for a total of $2.2Bn. By contrast, B2C startups have raised $1.28Bn of which $450M have come from two deals.\u00a0<span style=\"text-decoration: underline;\">Uber<\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.pinterest.com\/%E2%80%8E\" data-cke-saved-href=\"https:\/\/www.pinterest.com\/\u200e\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/span>.<\/p>\n<p><strong>Favourable opinions among experienced investors<\/strong><\/p>\n<p>According to statements by Bijan Sabet of<a href=\"http:\/\/www.sparkcapital.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0<span style=\"text-decoration: underline;\">Spark Capital<\/span><\/a>although he has invested in a large number of B2C startups such as\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.tumblr.com\/\" data-cke-saved-href=\"http:\/\/www.tumblr.com\/\" data-cke-saved- target=\"_blank\" rel=\"noopener\">Tumblr<\/a><\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/%E2%80%8E\" data-cke-saved-href=\"https:\/\/twitter.com\/\u200e\" target=\"_blank\" rel=\"noopener\">twitter<\/a><\/span>recently opined that although interest in B2C remains high, the opportunities in b2B are entirely reasonable, such as in the fields of: web shopping services, security, cost control, customer support, data centre applications, HR, payroll, sales, etc.<\/p>\n<p><strong>In Spain, the B2C vision still predominates.<\/strong><\/p>\n<p>\u00abEn Espa\u00f1a es habitual tener dificultades para obtener inversi\u00f3n de los venture capital cuando la startup est\u00e1 orientada a empresas. Por ejemplo fondos como\u00a0<span style=\"text-decoration: underline;\"><span class=\"removed_link\" title=\"http:\/\/www.linkedin.com\/company\/cabiedes-&amp;-partners\">Cabiedes<\/span><\/span>\u00a0or\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.vitaminak.com\/\" data-cke-saved-href=\"http:\/\/www.vitaminak.com\/\" data-cke-saved- target=\"_blank\" rel=\"noopener\">Vitamin K<\/a><\/span>Although they do not reject B2C outright, they have a clear orientation towards B2C. However, there are also funds specialising in B2B such as\u00a0<a href=\"http:\/\/www.fitalent.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Fitalent<\/span>\u00a0<\/a>of the group\u00a0<span style=\"text-decoration: underline;\"><span class=\"removed_link\" title=\"http:\/\/www.everis.com\/spain\/es-ES\/inicio\/Paginas\/inicio.aspx\">everis<\/span><\/span>\u00a0En estos casos, recomendamos orientar la b\u00fasqueda hacia potenciales socios industriales del sector en cuesti\u00f3n\u00bb aconseja Diego Gutierrez experto en finanzas corporativas en\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/abra-invest.com\/\" target=\"_blank\" rel=\"noopener\">ABRA INVEST<\/a><\/span>.<\/p>","protected":false},"excerpt":{"rendered":"<p>According to CB insights data, B2B technology investments are growing rapidly, accounting for 70% of the 50 largest deals, up from just 38% in 2011.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2277],"tags":[171,200],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42071","post","type-post","status-publish","format-standard","hentry","category-multiplos-de-empresas-cotizadas","tag-capital-riesgo","tag-inversores","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42071"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42071\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42071"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42071"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}