{"id":42046,"date":"2013-09-10T00:00:00","date_gmt":"2013-09-09T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/el-sector-viajes-mueve-ficha\/"},"modified":"2025-03-12T11:23:06","modified_gmt":"2025-03-12T10:23:06","slug":"el-sector-viajes-mueve-ficha","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/el-sector-viajes-mueve-ficha\/","title":{"rendered":"The travel industry makes a move"},"content":{"rendered":"

Over the last few months the travel and hotel sector has been involved in a series of transactions mergers and acquisitions<\/a> by large groups. It is a good thermometer of the high level of competition in the sector and the need to seek advantages through the incorporation of differential technology.<\/p>\n

<\/p>\n

Leading Groupon buys Blink, last-minute hotel offers<\/strong><\/p>\n

According to Loogic,\u00a0Blink<\/span><\/span>\u00a0the Spanish startup founded by Rebeca Minguela, has been acquired by the American giant\u00a0Groupon<\/a><\/span>. Blink has a very important international component and investors such as\u00a0Kibo Ventures<\/span>The company's investors also include business angel Carlos Domingo and a number of international investors. Its investors also include business angel Carlos Domingo and a number of international investors.<\/p>\n

\"Blink had been like many Spanish companies when they had to make the international leap. They began to face a lot of competition and with a much smaller wallet than their American competitors. The company had raised a total of 2.5 million dollars in investment compared to the 80 MM$ of its competitors.\u00a0HotelTonight<\/a>\"\u00a0<\/span>analyses Diego GUtierrez, an expert in alternative financing at\u00a0ABRA INVEST.<\/a><\/span><\/p>\n

Flight search engine Skyscanner buys hotel metasearch engine Fogg<\/strong><\/p>\n

Fogg\u00a0<\/a><\/span>was founded in 2009 in Barcelona and is directed by Carlos Gonz\u00e1lez. The website is characterised by offering a hotel meta-search engine that uses NLP (natural language processing) to offer users the best possible results, avoiding them having to use many filters to find what they are looking for. It is also worth highlighting the important international presence of this project, as it offers its service in more than 10 countries. I have no doubt that this international vision is one of the fundamental aspects for the success of any Spanish startup at the moment.<\/p>\n

How is hotel reputation measured?<\/strong><\/p>\n

Reputation analysis is nowadays more and more taken into account by all marketing and communication professionals. Last year, the leader in brand reputation analysis in the Spanish-speaking world,\u00a0Brandrain<\/a><\/span>\u00a0received more than \u20ac1 million from Inveready through its crowdfunding platform. Investors have not lost their focus on the travel sector,\u00a0Active Venture<\/span><\/span>\u00a0invested a few months ago in Reviewpro's reputation vertical for the hotel sector.<\/p>","protected":false},"excerpt":{"rendered":"

Over the last few months, the travel and hotel sector has been immersed in a series of acquisitions by large groups. This is a good thermometer of the high level of competition in the sector and the need to seek advantages through the incorporation of differential technology.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[175],"sectores":[],"tipo-contenido":[2260],"class_list":["post-42046","post","type-post","status-publish","format-standard","hentry","category-financiacion-sectorial","tag-fusiones-y-adquisiciones","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=42046"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/42046\/revisions"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=42046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=42046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=42046"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=42046"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=42046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}