{"id":41981,"date":"2013-06-13T00:00:00","date_gmt":"2013-06-12T22:00:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/brandcont-startup-bilbaina-que-pone-rumbo-a-usa\/"},"modified":"2025-03-12T11:23:22","modified_gmt":"2025-03-12T10:23:22","slug":"brandcont-startup-bilbaina-que-pone-rumbo-a-usa","status":"publish","type":"post","link":"https:\/\/techma.bakertilly.es\/en\/brandcont-startup-bilbaina-que-pone-rumbo-a-usa\/","title":{"rendered":"Brandcont, a Bilbao startup that is heading for the USA"},"content":{"rendered":"

The Bilbao startup\u00a0Brandcont<\/span><\/span><\/strong>has been selected by\u00a0500startups<\/a>,<\/span><\/strong>\u00a0one of the most prestigious American accelerators in the USA, to be located in Silicon Valley.<\/p>\n

<\/p>\n

Brandcont: a new concept of content distribution for brands.<\/strong><\/p>\n

BrandCont is the first \"marketplace\" in Spanish where brands can plan and automatically publish corporate content or \"branded content\" in the editorial spaces of digital media. The latter receive through BrandCont corporate information generated by the brands in accordance with their editorial line.<\/p>\n

To this end, it has developed a unique technological platform that streamlines and automates the publication of this content in multiple media, allowing for simultaneous planning and insertion, as well as obtaining large audiences from premium generalist and vertical media.<\/p>\n

\u00abLa iniciativa ha sido liderada por Gorka Mu\u00f1ecas que es conocido en Euskadi por haber traido de USA el concepto de webtv, al crear soda.tv, una productora especializada en v\u00eddeo por Internet. En esta ocasi\u00f3n, Gorka y sus socios han realizado el proceso inverso, han llevado desde aqu\u00ed un nuevo modelo de negocio a USA mercado donde tienen mejor aceptaci\u00f3n las empresas innovadoras tanto por la mayor capacidad de atraer inversi\u00f3n como por la mayor adopci\u00f3n por parte de los clientes\u00bb, comenta Diego Gutierrez Zarza, experto en nuevos modelos de negocio y su financiaci\u00f3n (ABRA INVEST<\/a><\/span><\/strong>).<\/p>\n

Content marketing, a target for American VCs<\/strong><\/p>\n

In addition to this deal, we have recently seen investments by American Venture Capitalists in content marketing companies, such as \u00a0BrightEdge<\/a><\/span><\/strong>San Mateo, California-based content marketing platform developer, has raised $42.8 million in a Series D round. The round was led by Insight Venture Partners and was also backed by existing shareholders Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.<\/p>\n

\u00abEl marketing de contenidos est\u00e1 tomando un peso muy relevante en el presupuesto de marketing de las marcas.BrightEdge une a la capacidad de distribuci\u00f3n de contenidos una capacidad de an\u00e1lisis y de m\u00e9tricas muy necesaria para los expertos en SEO. Es de destacar el tama\u00f1o de las rondas en USA, casi 43 MM\u20ac. En Europa estas cantidades solo se ven para empresas muy consolidadas e internacionalizadas\u00bb analiza Diego Gutierrez.<\/p>\n

Another Spanish case: Brandrain<\/strong><\/p>\n

In the first quarter of 2013, Brandrain raised a round of investors led by Inverready's crowdfunding platform (Thecrowdangel) and backed by ENISA for a total of approximately \u20ac500,000. Brandrain is a SaaS tool designed to capture, monitor, analyse and take action, measuring the impact on brand reputation of all communication and branding actions both online and offline.<\/p>\n

\u00abParticipamos activamente en la gesti\u00f3n de Brandrain y el desarrollo que ha tenido la herramienta en estos pocos meses ha sido espectacular. Los clientes actuales est\u00e1n sacando mucho m\u00e1s partido para su gesti\u00f3n de la reputaci\u00f3n de sus marcas en este breve per\u00edodo de tiempo\u00bb, resalta Diego Gutierrez.<\/p>","protected":false},"excerpt":{"rendered":"

The Bilbao startup Brandcont has been selected by 500startups, one of the most prestigious American accelerators in the USA, to be located in Silicon Valley.<\/p>","protected":false},"author":4,"featured_media":45849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1750],"tags":[189,172],"sectores":[],"tipo-contenido":[2260],"class_list":["post-41981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financiacion-sectorial","tag-incubadora-aceleradora","tag-venture-capital","tipo-contenido-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/41981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/comments?post=41981"}],"version-history":[{"count":0,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/posts\/41981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/45849"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=41981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/categories?post=41981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=41981"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=41981"},{"taxonomy":"tipo-contenido","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tipo-contenido?post=41981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}