{"id":57765,"date":"2024-06-10T10:10:04","date_gmt":"2024-06-10T08:10:04","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?page_id=57765"},"modified":"2026-09-11T14:28:50","modified_gmt":"2026-09-11T12:28:50","slug":"how-to-2","status":"publish","type":"page","link":"https:\/\/techma.bakertilly.es\/en\/how-to-2\/","title":{"rendered":"How To"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0.7)\u00bb background_image=\u00bbhttps:\/\/techma.bakertilly.es\/wp-content\/uploads\/2024\/11\/fondo-textura-HowTo.webp\u00bb parallax=\u00bbon\u00bb background_blend=\u00bbmultiply\u00bb custom_padding=\u00bb229px||128px||false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb0.5%\u00bb animation_starting_opacity=\u00bb99%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb1600px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text content_tablet=\u00bb<\/p>\n<p><a href=%22#%22>Venta<\/a> \u00b7 <a href=%22#%22>Compra<\/a> \u00b7 <a href=%22#%22>Valoraciones<\/a> \u00b7 <a href=%22#%22>Tipos de inversores<\/a><\/p>\n<p>\u00bb content_phone=\u00bb<a href=%22#%22>Venta<\/a> \u00b7 <a href=%22#%22>Compra<\/a> \u00b7 <a href=%22#%22>Valoraciones<\/a> \u00b7 <br \/><a href=%22#%22>Tipos de inversores<\/a>\u00bb content_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb link_text_color=\u00bb#00bab3&#8243; animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb text_font_size_tablet=\u00bb18px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb link_text_color__hover_enabled=\u00bbon|hover\u00bb link_text_color__hover=\u00bb#FFFFFF\u00bb]<a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/venta-de-empresas\/  \">Venta<\/a> \u00b7 <a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/compra-de-empresas\/  \">Compra<\/a> \u00b7 <a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/valoracion-de-empresas\/  \">Valoraciones<\/a> \u00b7 <a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/busqueda-de-inversores\/  \">B\u00fasqueda de inversores<\/a> \u00b7 <a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/financiacion-alternativa\/  \">Financiaci\u00f3n Alternativa<\/a> \u00b7 <a href=\"https:\/\/techma.bakertilly.es\/preparacion-para-la-venta\/ \">Preparaci\u00f3n para la venta<\/a>[\/et_pb_text][et_pb_text content_tablet=\u00bb<\/p>\n<p>How to make M&#038;A easy<\/p>\n<p>\u00bb content_phone=\u00bbHow to make<br \/>\nM&#038;A easy\u00bb content_last_edited=\u00bboff|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb50px\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb50px\u00bb custom_margin=\u00bb||33px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_delay=\u00bb200ms\u00bb text_font_size_tablet=\u00bb50px\u00bb text_font_size_phone=\u00bb35px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.2em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb50px\u00bb header_font_size_phone=\u00bb40px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb text_text_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_to_make_M_A_easy\"><\/span>How to make M&amp;A easy<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb24px\u00bb header_2_font=\u00bbRoboto||||||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_delay=\u00bb400ms\u00bb text_font_size_tablet=\u00bb24px\u00bb text_font_size_phone=\u00bb20px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb text_text_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Glosario_de_terminos_y_consejos_de_M_A_de_Baker_Tilly\"><\/span>Glosario de t\u00e9rminos y consejos de M&amp;A de Baker Tilly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(43,48,58,0.05)\u00bb background_image=\u00bbhttps:\/\/techma.bakertilly.es\/wp-content\/uploads\/2024\/06\/fondo-transacciones-2-6.jpg\u00bb background_blend=\u00bbmultiply\u00bb custom_padding=\u00bb66px||154px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|auto|38px|auto||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|300|||||||\u00bb text_text_color=\u00bb#2b303a\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.6em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En<strong> Baker Tilly<\/strong> pensamos que el conocimiento tiene que ser un bien compartido, la toma de decisiones bien informada es una pr\u00e1ctica que vivimos y compartimos, por eso te invitamos a descubrir el apasionante mundo del M&amp;A.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb1600px\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb20px||20px|20px|false|false\u00bb custom_padding_tablet=\u00bb20px||20px|20px|false|false\u00bb custom_padding_phone=\u00bb16px|0px|30px|6px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#2b303a\u00bb text_font_size=\u00bb30px\u00bb header_3_font=\u00bbRoboto|700|||||||\u00bb header_3_text_color=\u00bb#2b303a\u00bb header_3_font_size=\u00bb30px\u00bb custom_margin=\u00bb6px||||false|false\u00bb custom_padding=\u00bb|||20px|false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb24px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb30px\u00bb header_3_font_size_phone=\u00bb24px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Venta_de_empresas\"><\/span><a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/venta-de-empresas\/\">Venta de empresas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#00bab3&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_padding=\u00bb||3px|20px|false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<span>31 Art\u00edculos<\/span>, <span>1 Masterclass<\/span>\n<p>[\/et_pb_text][et_pb_icon font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#FFFFFF\u00bb icon_width=\u00bb30px\u00bb url=\u00bbhttps:\/\/techma.bakertilly.es\/paso-howto\/venta-de-empresas\/\u00bb align=\u00bbright\u00bb icon_width_tablet=\u00bb30px\u00bb icon_width_phone=\u00bb20px\u00bb icon_width_last_edited=\u00bbon|phone\u00bb module_id=\u00bbflecha\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#2b303a\u00bb custom_margin=\u00bb-96px|60px|||false|false\u00bb custom_margin_tablet=\u00bb-96px|60px|||false|false\u00bb custom_margin_phone=\u00bb-85px|20px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb8px|8px|8px|8px|true|true\u00bb animation_direction=\u00bbleft\u00bb border_radii=\u00bbon|50px|50px|50px|50px\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bbon|desktop\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb background__hover_enabled=\u00bbon|desktop\u00bb background_color__hover=\u00bb#00bab3&#8243; background_enable_color__hover=\u00bbon\u00bb][\/et_pb_icon][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb20px||20px|20px|false|false\u00bb custom_padding_tablet=\u00bb20px||20px|20px|false|false\u00bb custom_padding_phone=\u00bb16px|0px|30px|6px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#2b303a\u00bb text_font_size=\u00bb30px\u00bb header_3_font=\u00bbRoboto|700|||||||\u00bb header_3_text_color=\u00bb#2b303a\u00bb header_3_font_size=\u00bb30px\u00bb custom_margin=\u00bb6px||||false|false\u00bb custom_padding=\u00bb|||20px|false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb24px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb30px\u00bb header_3_font_size_phone=\u00bb24px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Compra_de_empresas\"><\/span><a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/compra-de-empresas\/\">Compra de empresas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#00bab3&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_padding=\u00bb||3px|20px|false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<span>17 Art\u00edculos<\/span>, <span>1 Masterclass<\/span>\n<p>[\/et_pb_text][et_pb_icon font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#FFFFFF\u00bb icon_width=\u00bb30px\u00bb url=\u00bbhttps:\/\/techma.bakertilly.es\/paso-howto\/compra-de-empresas\/\u00bb align=\u00bbright\u00bb icon_width_tablet=\u00bb30px\u00bb icon_width_phone=\u00bb20px\u00bb icon_width_last_edited=\u00bbon|phone\u00bb module_id=\u00bbflecha\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#2b303a\u00bb custom_margin=\u00bb-96px|60px|||false|false\u00bb custom_margin_tablet=\u00bb-96px|60px|||false|false\u00bb custom_margin_phone=\u00bb-85px|20px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb8px|8px|8px|8px|true|true\u00bb animation_direction=\u00bbleft\u00bb border_radii=\u00bbon|50px|50px|50px|50px\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bbon|desktop\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb background_color__hover=\u00bb#00bab3&#8243; background_enable_color__hover=\u00bbon\u00bb background__hover_enabled=\u00bbon|desktop\u00bb][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb1600px\u00bb custom_padding=\u00bb4px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb20px||20px|20px|false|false\u00bb custom_padding_tablet=\u00bb20px||20px|20px|false|false\u00bb custom_padding_phone=\u00bb16px|0px|30px|6px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#2b303a\u00bb text_font_size=\u00bb30px\u00bb header_3_font=\u00bbRoboto|700|||||||\u00bb header_3_text_color=\u00bb#2b303a\u00bb header_3_font_size=\u00bb30px\u00bb custom_margin=\u00bb6px||||false|false\u00bb custom_padding=\u00bb|||20px|false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb24px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb30px\u00bb header_3_font_size_phone=\u00bb24px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Valoracion_de_empresas\"><\/span><a href=\"https:\/\/techma.bakertilly.es\/paso-howto\/valoracion-de-empresas\/\">Valoraci\u00f3n de empresas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#00bab3&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_padding=\u00bb||3px|20px|false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<span>16 Art\u00edculos<\/span>, <span>2 Masterclass<\/span>\n<p>[\/et_pb_text][et_pb_icon font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#FFFFFF\u00bb icon_width=\u00bb30px\u00bb url=\u00bbhttps:\/\/techma.bakertilly.es\/paso-howto\/valoracion-de-empresas\/\u00bb align=\u00bbright\u00bb icon_width_tablet=\u00bb30px\u00bb icon_width_phone=\u00bb20px\u00bb icon_width_last_edited=\u00bbon|phone\u00bb module_id=\u00bbflecha\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#2b303a\u00bb custom_margin=\u00bb-96px|60px|||false|false\u00bb custom_margin_tablet=\u00bb-96px|60px|||false|false\u00bb custom_margin_phone=\u00bb-85px|20px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb8px|8px|8px|8px|true|true\u00bb animation_direction=\u00bbleft\u00bb border_radii=\u00bbon|50px|50px|50px|50px\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bbon|desktop\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb background__hover_enabled=\u00bbon|desktop\u00bb background_color__hover=\u00bb#00bab3&#8243; 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_module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#00bab3&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_padding=\u00bb||3px|20px|false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<span>8 Art\u00edculos<\/span>\n<p>[\/et_pb_text][et_pb_icon font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#FFFFFF\u00bb icon_width=\u00bb30px\u00bb url=\u00bbhttps:\/\/techma.bakertilly.es\/paso-howto\/busqueda-de-inversores\/\u00bb align=\u00bbright\u00bb icon_width_tablet=\u00bb30px\u00bb icon_width_phone=\u00bb20px\u00bb icon_width_last_edited=\u00bbon|phone\u00bb module_id=\u00bbflecha\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#2b303a\u00bb custom_margin=\u00bb-96px|60px|||false|false\u00bb custom_margin_tablet=\u00bb-96px|60px|||false|false\u00bb custom_margin_phone=\u00bb-85px|20px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb8px|8px|8px|8px|true|true\u00bb animation_direction=\u00bbleft\u00bb border_radii=\u00bbon|50px|50px|50px|50px\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bbon|desktop\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb background_color__hover=\u00bb#00bab3&#8243; 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