{"id":70066,"date":"2026-07-06T10:19:36","date_gmt":"2026-07-06T08:19:36","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=informes&#038;p=70066"},"modified":"2026-07-30T12:02:20","modified_gmt":"2026-07-30T10:02:20","slug":"saas-sector-report-2026","status":"publish","type":"informes","link":"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/","title":{"rendered":"Informe del sector SaaS en 2026"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/07\/MR_SaaSPDF-1_merged_compressed.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"top\" data-toolbar-fixed=\"on\">MR_SaaSPDF-1_merged_compressed<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Mercado_de_Software_como_Servicio_en_2026\" >The Software as a Service Market in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#El_mercado_SaaS_encadena_un_record_de_operaciones_M_A_camino_a_los_800000_millones\" >The SaaS market has set a new record for M&amp;A deals, heading towards 800,000 million<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFQue_incluye_el_mercado_SaaS\" >What does the SaaS market encompass?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Las_seis_tendencias_que_estan_redefiniendo_el_SaaS_en_2026\" >The six trends that are redefining SaaS in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Reprecio_de_la_IA_y_migracion_del_modelo_de_asiento\" >AI re-pricing and migration of the posting model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Compresion_de_margenes_por_costes_de_inferencia\" >Margin squeeze due to inference costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#El_%C2%ABSaaSpocalypse%C2%BB_y_el_de-rating_bursatil\" >The \u2018SaaSpocalypse\u2019 and the stock market downgrade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Vertical_SaaS_con_fintech_embebida\" >Vertical SaaS with embedded fintech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Consolidacion_de_proveedores_y_bundling_de_plataformas\" >Supplier consolidation and platform bundling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Digitalizacion_regulatoria_global\" >Global regulatory digitalisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#M_A_y_financiacion_en_el_sector_SaaS_las_cifras_de_2025-2026\" >M&amp;A and funding in the SaaS sector: the figures for 2025\u20132026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Prevision_de_crecimiento_del_mercado_SaaS_hasta_2030\" >SaaS market growth forecast up to 2030<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFQue_significa_esto_si_estas_valorando_vender_tu_empresa_SaaS\" >What does this mean if you\u2019re considering selling your SaaS company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Market_Research_del_mercado_Global_de_SaaS\" >Market Research on the Global SaaS Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#Preguntas_frecuentes_sobre_el_sector_Software_as_a_Service_SaaS_en_Espana\" >Frequently asked questions about the Software as a Service (SaaS) sector in Spain<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFQue_se_considera_exactamente_una_empresa_SaaS\" >What exactly is a SaaS company?+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFPor_que_han_caido_tanto_los_multiplos_de_las_empresas_SaaS_cotizadas\" >Why have the valuations of listed SaaS companies fallen so sharply?+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFQuien_compra_mas_empresas_SaaS_ahora_mismo\" >Who is buying the most SaaS companies at the moment?+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFComo_esta_afectando_la_inteligencia_artificial_a_los_margenes_del_SaaS\" >How is artificial intelligence affecting SaaS profit margins?+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sector-saas-2026\/#%C2%BFCuanto_va_a_crecer_el_mercado_SaaS_hasta_2030\" >How much will the SaaS market grow by 2030?+<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mercado_de_Software_como_Servicio_en_2026\"><\/span><strong>The Software as a Service Market in 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Access the form to download the full report and find out about the state of the market, the most significant corporate transactions and the sector\u2019s growth prospects.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulariodescarga\"><strong>DOWNLOAD<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_mercado_SaaS_encadena_un_record_de_operaciones_M_A_camino_a_los_800000_millones\"><\/span>The SaaS market has set a new record for M&amp;A deals, heading towards 800,000 million<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SaaS market closed 2025 with 2,698 M&amp;A transactions, <strong>an all-time high and 28 per cent more than in 2024<\/strong>, whilst the first quarter of 2026 maintained this pace with over 620 deals. Our expert advisers in technology M&amp;A have produced a report on this market, featuring data up to June 2026, covering M&amp;A activity, funding rounds and the trends that are redefining the software-as-a-service economy. Private equity now accounts for around 57% of transactions in the sector, and the average stock market valuation has fallen sharply from the highs of 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_incluye_el_mercado_SaaS\"><\/span>What does the SaaS market encompass?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SaaS market encompasses <a href=\"https:\/\/techma.bakertilly.es\/en\/companies\/enterprise-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">software businesses<\/a> delivered via the cloud on a subscription basis, and is structured into three distinct layers. The first is horizontal B2B SaaS, which covers cross-functional areas such as CRM, ERP, human resources, finance and marketing. The second is vertical B2B SaaS, comprising sector-specific platforms designed for the hospitality, healthcare, construction and insurance sectors. The third tier comprises B2C and prosumer subscriptions, aimed directly at end consumers or independent professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What unites the three layers is the business model: recurring revenue and multi-client delivery in the cloud, as opposed to other technology business models. For this reason, the report explicitly excludes pure IT consultancies and services, bespoke software development, legacy <em>on-premises<\/em> licences, hardware-focused businesses, and e-commerce marketplaces or pureplays, <em>pure-plays<\/em> whose economics are measured by transaction volume rather than recurring revenue. This distinction is key for any founder wondering whether their company fits within the valuations and multiples currently associated with \u2018SaaS\u2019, as confusing categories distorts market comparisons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Las_seis_tendencias_que_estan_redefiniendo_el_SaaS_en_2026\"><\/span>The six trends that are redefining SaaS in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reprecio_de_la_IA_y_migracion_del_modelo_de_asiento\"><\/span>AI re-pricing and migration of the posting model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The shift in value from per-user licensing towards usage, agents and outcomes will define the 2025\u20132026 biennium. Gartner forecasts that by 2030, at least 40 per cent of enterprise SaaS spending will have migrated to usage, agent or outcome-based models, with the share of revenue based on per-user licensing falling from 21 per cent to 15 per cent. <strong>Salesforce Agentforce<\/strong> has already surpassed $800 million in ARR, with year-on-year growth of 169 per cent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Compresion_de_margenes_por_costes_de_inferencia\"><\/span>Margin squeeze due to inference costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The gross margin of over 80 per cent that defined a generation of cloud businesses is falling to between 52 and 65 per cent for artificial intelligence-intensive products. According to ICONIQ, the average gross margin for an AI product is set to stand at around 52 per cent in 2026, with inference accounting for around 23 per cent of revenue during the scaling phase. This figure is crucial for any <a href=\"https:\/\/techma.bakertilly.es\/en\/business-valuation\/\" target=\"_blank\" rel=\"noreferrer noopener\">valuation process<\/a>, as it fundamentally alters the traditional understanding of SaaS profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_%C2%ABSaaSpocalypse%C2%BB_y_el_de-rating_bursatil\"><\/span>The \u2018SaaSpocalypse\u2019 and the stock market downgrade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Valuations for listed SaaS companies have plummeted: <strong>the median EV\/Revenue ratio fell to 3.4x in 2026<\/strong> from a peak of over 15x in 2021. In February 2026, around $285,000 million in SaaS market capitalisation evaporated in 48 hours following the launch of Claude Cowork \u2013 a market verdict on the credibility of AI-powered substitutes at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vertical_SaaS_con_fintech_embebida\"><\/span>Vertical SaaS with embedded fintech<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrated finance is transforming the revenue mix of leading vertical platforms. <strong>Toast<\/strong> already generates around 80 per cent of its revenue from financial services, and adding <a href=\"https:\/\/techma.bakertilly.es\/en\/companies\/fintech\/\" target=\"_blank\" rel=\"noreferrer noopener\">fintech<\/a> to its vertical SaaS offering <strong>increases revenue per customer by between two and five times<\/strong>, compared with an estimated market opportunity of 185,000 million dollars, of which less than 20 per cent has been captured so far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consolidacion_de_proveedores_y_bundling_de_plataformas\"><\/span>Supplier consolidation and platform bundling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chief technology officers are actively reducing the number of suppliers: <strong>68 per cent plan to consolidate their technology landscape<\/strong>, with a target reduction of around 20 per cent. The era of \u2018re-bundling\u2019 favours large suites (Microsoft, Salesforce, SAP, ServiceNow) over stand-alone solutions, putting pressure on niche suppliers to seek an exit via M&amp;A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digitalizacion_regulatoria_global\"><\/span>Global regulatory digitalisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Regulations on electronic invoicing and digital reporting (ViDA in the EU, CFDI\/NF-e in Latin America, GST in India, FATOORA in Saudi Arabia) are driving the adoption of compliance SaaS solutions regardless of the macroeconomic cycle, acting as a counter-cyclical floor for demand that protects this segment even during periods of economic slowdown.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M_A_y_financiacion_en_el_sector_SaaS_las_cifras_de_2025-2026\"><\/span>M&amp;A and funding in the SaaS sector: the figures for 2025\u20132026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tech M&amp;A activity rebounded strongly in 2025: the value of deals rose by more than 76 per cent to $478,000 million, and nearly half of the value of major strategic deals cited artificial intelligence as the main reason. Within this sector, the SaaS sub-segment recorded 2,698 transactions in 2025 \u2013 an all-time high and 28 per cent more than in 2024 \u2013 whilst the first quarter of 2026 maintained this pace with over 620 deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Private equity has established itself as the dominant buyer<\/strong>, accounting for around 57 per cent of SaaS deals in the first quarter of 2026, with add-ons <em>add-ons<\/em> of its volume. <em>dry powder<\/em> Accumulated dry powder is at near-record levels, which is driving capital deployment towards take-privates <em>take-privates<\/em> and roll-ups. Major delisting deals have dominated the high end of the market: <strong>Dayforce<\/strong> (US$12.3 billion, Thoma Bravo), <strong>OneStream<\/strong> (US$6.4 billion, Hg) and <strong>Smartsheet<\/strong> (US$8.4 billion, Vista Equity Partners\/Blackstone).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two distinct investment approaches coexist in parallel. On the one hand, the acquisition of capabilities at premium multiples, such as <strong>Salesforce\u2019s acquisition of Informatica<\/strong> for $8 billion or <strong>Google\u2019s acquisition of Wiz<\/strong> for $32 billion, justified by the installed base they seek to defend. On the other hand, there is the consolidation of fragmented vertical SaaS markets, where \u2018compounders\u2019 such as <strong>Roper<\/strong> or <strong>Constellation Software<\/strong> turn sectoral fragmentation into sustainable cash flow. Europe, which is structurally less consolidated than the United States, is emerging as a priority focus for buy-and-build strategies in the coming years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prevision_de_crecimiento_del_mercado_SaaS_hasta_2030\"><\/span>SaaS market growth forecast up to 2030<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The medium- and long-term consensus puts the global SaaS market on track to reach $800,000 million; $1.5 trillion by the early to mid-2030s, with such a wide range driven by the very definition of the market used in each study. The most defensible approach for an investment thesis involves <strong>modelling a base CAGR of 13\u201315 per cent for the core market<\/strong>, with upside potential linked to the revaluation of AI and downside risk associated with the compression of revenue per seat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the base-case scenario, starting from approximately $400,000 million in 2025, a CAGR of 13\u201315 per cent leads to around $800,000 million in 2030, in line with Grand View Research\u2019s projection of $819,000 million. In the bullish scenario, with a CAGR of 18\u201320 per cent, the market would cross the $1 trillion mark before 2030 if AI players drive new net spending and outcome pricing <em>outcome pricing<\/em> expands the TAM. By region, Asia-Pacific is set to be the fastest-growing region, with a CAGR of around 14.3%, and India is on track to reach $50,000 million in ARR by 2030, quadrupling its current base. By type, vertical SaaS is growing at around 31 per cent compared with 28 per cent for horizontal SaaS, with valuation premiums of 25\u201330 per cent for assets with an NRR above 115 per cent and embedded fintech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_significa_esto_si_estas_valorando_vender_tu_empresa_SaaS\"><\/span>What does this mean if you\u2019re considering selling your SaaS company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The report\u2019s data points to a market undergoing a complete redefinition: less appetite for generalist multiples and a higher premium for vertical assets with solid recurring revenue, embedded fintech and customer retention above 115% NRR. Before going to market, it is worth understanding which layer of the SaaS market your company fits into, how your gross margin is performing against the new AI benchmark, and which buyer (private equity, strategic buyer or sector-specific compounder) best matches your profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Baker Tilly Tech M&amp;A Advisors, we help founders and management teams of SaaS companies <a href=\"https:\/\/techma.bakertilly.es\/en\/exit-readiness\/\" target=\"_blank\" rel=\"noreferrer noopener\">prepare for the sale process<\/a> and understand the true value of their company in the current market context.<\/p>\n\n\n\n<hr id=\"formulariodescarga\" style=\"max-width:100%;\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Market Research<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Research_del_mercado_Global_de_SaaS\"><\/span>Market Research on the Global SaaS Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Download the full report here and stay informed about the financial status and latest news of the most important companies in the market.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/07\/MR_SaaSPDF_compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DOWNLOAD<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"410\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/07\/mockup-bt-saas-removebg-preview_WEBP.webp\" alt=\"\" class=\"wp-image-70079\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/07\/mockup-bt-saas-removebg-preview_WEBP.webp 600w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/07\/mockup-bt-saas-removebg-preview_WEBP-480x328.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr id=\"formulariodescarga\" style=\"max-width:100%;\">\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes_sobre_el_sector_Software_as_a_Service_SaaS_en_Espana\"><\/span>Frequently asked questions about the Software as a Service (SaaS) sector in Spain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_se_considera_exactamente_una_empresa_SaaS\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What exactly is a SaaS company?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SaaS refers to cloud-based software businesses with a subscription model and recurring revenue, whether they are horizontal (CRM, ERP, HR), vertical (sector-specific platforms) or B2C subscription-based. This excludes IT consultancies, bespoke development, on-premises licences, hardware businesses and e-commerce marketplaces, whose business model relies on transaction volume rather than recurring revenue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_han_caido_tanto_los_multiplos_de_las_empresas_SaaS_cotizadas\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Why have the valuations of listed SaaS companies fallen so sharply?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The median EV\/Revenue ratio for listed SaaS companies fell to 3.4x in 2026 from a peak of over 15x in 2021, in what the market has dubbed the \u2018SaaSpocalypse\u2019. The most recent trigger was the loss of some $285,000 million in market capitalisation within 48 hours following the launch of Claude Cowork in February 2026, which the market interpreted as a sign of the credibility of AI-based alternatives.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQuien_compra_mas_empresas_SaaS_ahora_mismo\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Who is buying the most SaaS companies at the moment?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Private equity is the dominant buyer, accounting for around 57 per cent of SaaS deals in the first quarter of 2026, with add-ons representing around 72 per cent of the total volume. Alongside private equity are strategic buyers who pay premium multiples for specific capabilities \u2013 such as Google in its $32,000 million acquisition of Wiz \u2013 and compounders specialising in consolidating fragmented vertical SaaS markets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_esta_afectando_la_inteligencia_artificial_a_los_margenes_del_SaaS\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How is artificial intelligence affecting SaaS profit margins?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The gross margin of over 80 per cent typical of traditional SaaS is set to fall to between 52 and 65 per cent for AI-intensive products, according to ICONIQ data for 2026. Inference consumes around 23 per cent of revenue during the scaling phase, which necessitates a review of valuation models that assumed structurally high margins to be a defining feature of the SaaS model.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuanto_va_a_crecer_el_mercado_SaaS_hasta_2030\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How much will the SaaS market grow by 2030?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-7\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The consensus is for a global market worth between 800,000 million and 1.5 trillion dollars by the early to mid-2030s, with a base CAGR of 13\u201315 per cent. Vertical SaaS is growing faster than horizontal SaaS (31 per cent versus 28 per cent), and Asia-Pacific is the region with the highest growth forecast, with India on track to reach $50,000 million in ARR by 2030.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":4,"featured_media":70067,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[],"sectores":[2212],"class_list":["post-70066","informes","type-informes","status-publish","has-post-thumbnail","hentry","sectores-enterprise-software"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes\/70066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/informes"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/70067"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=70066"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=70066"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=70066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}