{"id":68053,"date":"2025-07-28T12:00:03","date_gmt":"2025-07-28T10:00:03","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=informes&#038;p=68053"},"modified":"2026-01-19T16:33:30","modified_gmt":"2026-01-19T15:33:30","slug":"advertising-agencies-market-research","status":"publish","type":"informes","link":"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/","title":{"rendered":"Advertising Agencies Market Research 2025"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<a href=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/11\/Market-Research-Advertising-Agencies_preview.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"top\" data-toolbar-fixed=\"on\">Market-Research-Advertising-Agencies_preview<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/#Informe_sectorial_sobre_el_mercado_de_Advertising_Agencies_2025\" >Advertising Agencies Market Research 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/#Tendencias_que_estan_revolucionando_el_mercado_de_Advertising_Agencies\" >Trends that are revolutionising the Advertising Agencies market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/#Analisis_de_Inversion_en_el_Sector_Publicitario\" >Investment Analysis in the Advertising Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/#%C2%BFComo_se_espera_que_crezca_este_mercado\" >How is this market expected to grow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/informe-sectorial-sobre-el-mercado-de-advertising-agencies\/#Market_Research_del_sector_Advertising_Agencies_2025\" >Advertising Agencies Market Research 2025<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informe_sectorial_sobre_el_mercado_de_Advertising_Agencies_2025\"><\/span><strong>Advertising Agencies Market Research 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Access the download form for the full report to discover the state of the market, the most relevant corporate transactions, and the growth prospects for the engineering services sector.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulariodescarga\"><strong>DOWNLOAD<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">The latest report prepared by our <a href=\"https:\/\/techma.bakertilly.es\/en\/\" target=\"_self\">advisors on the sale and purchase of companies in the technology sector<\/a> provides an overview of the advertising agency sector. It contains all the data on companies, acquisitions and financing rounds, updated to June 2025.<\/p>\n\n\n\n<p class=\"translation-block\">The advertising agency market comprises <strong>professional service firms specialized in the planning, creation, and management of advertising campaigns on behalf of their clients<\/strong>. These agencies operate through multiple media formats to execute marketing strategies aligned with their clients\u2019 business objectives, including brand recognition, lead generation, and sales conversion. For the purposes of this analysis, specifically excluded are adjacent but distinct markets such as marketing technology software providers, influencer marketing platforms, media buying networks, and public relations consultancies, which, although they may serve complementary functions, represent independent verticals within the marketing services ecosystem.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"650\" height=\"356\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Imagen_Keywords_AdvertisingAgencies.jpg\" alt=\"\" class=\"wp-image-68054\" style=\"width:504px;height:auto\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Imagen_Keywords_AdvertisingAgencies.jpg 650w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Imagen_Keywords_AdvertisingAgencies-480x263.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 650px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_que_estan_revolucionando_el_mercado_de_Advertising_Agencies\"><\/span>Trends that are revolutionising the Advertising Agencies market <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Transition toward performance- and results-based hiring models<\/strong><br>Agencies are increasingly being compensated based on measurable outcomes such as leads generated, conversions, and return on advertising investment, rather than billing by hours or creative deliverables.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Internalization of advertising functions by major brands<\/strong><br>Companies are bringing core marketing functions in-house, particularly media buying and content production, with the goal of reducing costs and improving execution speed.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Ethical advertising, privacy, and readiness for first-party data<\/strong><br>The gradual elimination of third-party cookies and new privacy regulations require agencies to focus on first-party data and authenticated channels, ensuring regulatory compliance and advertising effectiveness. Agencies with advanced martech integration, consent management, and CRM capabilities are positioning themselves as essential strategic partners, especially in privacy-sensitive sectors, making them attractive candidates for mergers and acquisitions.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Customer experience (CX) and full-funnel integration<\/strong><br>Agencies must manage not only brand awareness and acquisition but also customer retention, loyalty, and post-purchase experience.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Transformation of the creative process driven by Artificial Intelligence<\/strong><br>Generative AI tools (ChatGPT, Midjourney, Adobe Firefly) are accelerating ideation, iteration, and large-scale content personalization.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Rise of specialized boutique agencies and micro-networks<\/strong><br>Clients are showing a growing preference for highly focused agencies with deep expertise in specific verticals, particular audiences, or specialized channels.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analisis_de_Inversion_en_el_Sector_Publicitario\"><\/span><strong><strong>Investment Analysis in the Advertising Sector<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">Investment data in the advertising industry over recent years shows a <strong>clear downward trend since the peak reached in 2019<\/strong>. Funding volume peaked in 2019 at <strong>$14.7 billion<\/strong>, followed by a gradual decline. Although there was a temporary recovery in 2023 with $13.8 billion, the <strong>overall trend remains negative<\/strong>. Similarly, the number of investment rounds steadily decreased from approximately <strong>1,400 annual deals to fewer than 1,000<\/strong> in the most recent periods.<\/p>\n\n\n\n<p class=\"translation-block\">This decline reflects the <strong>maturation of the industry<\/strong>, the <strong>increase in consolidation<\/strong> among key market players, and a <strong>structural shift in capital allocation<\/strong>. Competitive pressure from platforms like <strong>Google, Meta, and Amazon<\/strong> has reshaped market dynamics, steering investors toward <strong>AdTech solutions, data-driven technologies, and scalable business models with recurring revenue<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">It is important to highlight that advertising is a <strong>broad industry<\/strong> encompassing much more than traditional advertising agencies. It includes <strong>media networks, programmatic platforms, MarTech solutions, audience analytics, and content production<\/strong>. The observed decline in funding impacts <strong>the entire advertising value chain<\/strong>, underscoring the <strong>urgency for innovation and strategic repositioning<\/strong> across all segments of the ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_espera_que_crezca_este_mercado\"><\/span><strong>How is this market expected to grow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">Global advertising market estimates show a <strong>strong consensus<\/strong> among various analytical sources, with valuations <strong>ranging between USD 360-465 billion by the mid-2020s<\/strong>. Projections indicate a <strong>sustained annual growth of 4.3% to 6.4%<\/strong>, driven by digital transformation, the globalization of agencies, and ongoing demand for performance-oriented services.<\/p>\n\n\n\n<p><strong>Key Market Projections:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Moderate long-term growth<\/strong>: CAGR of 4.7% through 2029 with an estimated valuation of $366.56 billion by 2024<\/li>\n\n\n\n<li class=\"translation-block\"><strong>More optimistic outlook<\/strong>: Projection of a higher CAGR at 6.4% with a market value reaching $463.49 billion by 2034<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Conservative estimates<\/strong>: Market value of $391.6 billion for 2023 with a more moderate CAGR of 4.3% through 2027<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Alternative analysis<\/strong>: CAGR of 5.5% for 2023 with a slightly lower valuation of $360.87 billion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr id=\"formulariodescarga\" style=\"max-width:100%;\"><\/hr>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Tailor-made<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Research_del_sector_Advertising_Agencies_2025\"><\/span>Advertising Agencies Market Research 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Download the full report here and stay informed about the financial status and latest news of the most important companies in the market.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2026\/01\/Market-Research-Advertising-Agencies-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DOWNLOAD<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"446\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Mockup_MR_AdvertisingAgencies.jpg\" alt=\"\" class=\"wp-image-68056\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Mockup_MR_AdvertisingAgencies.jpg 650w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2025\/07\/Mockup_MR_AdvertisingAgencies-480x329.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 650px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"author":8,"featured_media":68122,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[],"sectores":[2214],"class_list":["post-68053","informes","type-informes","status-publish","has-post-thumbnail","hentry","sectores-digital-media-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes\/68053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/informes"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/68122"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=68053"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=68053"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=68053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}