{"id":53901,"date":"2022-05-26T17:19:07","date_gmt":"2022-05-26T15:19:07","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=informes&#038;p=53901"},"modified":"2024-06-24T16:52:21","modified_gmt":"2024-06-24T14:52:21","slug":"data-analytics-market-research-2022-ss-a2","status":"publish","type":"informes","link":"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/","title":{"rendered":"Investment analysis 2022 of the Data Analytics sector"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#%C2%BFQue_es_el_sector_Analitico\" >What is the Analytics sector?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Oportunidades_del_sector\" >Sector opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Segmentacion_General\" >General Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Segmentacion_de_Baker_Tilly\" >Segmentation of Baker Tilly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Financiacion_recibida\" >Funding received<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Operaciones_de_M_A\" >M&amp;A Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techma.bakertilly.es\/en\/informes\/analisis-datos-market-research-2022-ss-a2\/#Empresas_publicas\" >Public companies<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_sector_Analitico\"><\/span><strong>What is the Analytics sector?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In essence, data analytics is the science of analyzing data sets to find trends, answer questions and draw conclusions. It is a varied and complex field that often relies on specialized software, algorithms and automation, which goes hand in hand with Artificial Intelligence. <a href=\"https:\/\/techma.bakertilly.es\/en\/reports\/artificial-intelligence-market-research-2022-ss-a2\/\" data-type=\"URL\" data-id=\"https:\/\/techma.bakertilly.es\/informes\/inteligencia-artificial-market-research-2022-ss-a2\/\">(a market also analyzed by Baker Tilly).<\/a>. The aim is to help individuals or organisations make informed decisions based on patterns, behaviours, trends, preferences...<\/p>\n\n\n\n<p>Some of the benefits of data analytics are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about current data and use current and past information for predictive analysis and future planning.<\/li>\n\n\n\n<li>A more complete understanding of structured, unstructured, qualitative and quantitative data across the enterprise.<\/li>\n\n\n\n<li>...<\/li>\n<\/ul>\n\n\n\n<p>The steps in the data analysis process can be summarized in five:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data recollection<\/li>\n\n\n\n<li>Data preparation<\/li>\n\n\n\n<li>...<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oportunidades_del_sector\"><\/span><strong>Sector opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In short, the sector is already a consolidated market as shown by the activities and figures, but this does not mean that it is not a sector with a great future and potential due to the number of development opportunities that exist in it and the new companies with new ideas that are created every day.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"386\" data-id=\"54392\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-1024x386.png\" alt=\"\" class=\"wp-image-54392\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-1024x386.png 1024w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-300x113.png 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-768x290.png 768w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-1536x579.png 1536w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-2048x772.png 2048w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.51-18x7.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_General\"><\/span><strong>General Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type\n<ul class=\"wp-block-list\">\n<li>Predictive analytics<\/li>\n\n\n\n<li>Prescriptive analysis<\/li>\n\n\n\n<li>Descriptive analysis<\/li>\n\n\n\n<li>Customer analysis<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Solution\n<ul class=\"wp-block-list\">\n<li>Data management<\/li>\n\n\n\n<li>Fraud and security intelligence<\/li>\n\n\n\n<li>Data mining<\/li>\n\n\n\n<li>Data monitoring<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Application\n<ul class=\"wp-block-list\">\n<li>Enterprise Resource Planning<\/li>\n\n\n\n<li>Supply chain management<\/li>\n\n\n\n<li>Human resources management<\/li>\n\n\n\n<li>Data base management<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Rollout\n<ul class=\"wp-block-list\">\n<li>Cloud<\/li>\n\n\n\n<li>On site<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vertical\n<ul class=\"wp-block-list\">\n<li>BSFI<\/li>\n\n\n\n<li>IT and telecommunications<\/li>\n\n\n\n<li>Manufacturing<\/li>\n\n\n\n<li>Retail and e-commerce<\/li>\n\n\n\n<li>Energy and electricity<\/li>\n\n\n\n<li>Healthcare<\/li>\n\n\n\n<li>Transportation and logistics<\/li>\n\n\n\n<li>Media and entertainment<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Region\n<ul class=\"wp-block-list\">\n<li>North America<\/li>\n\n\n\n<li>Europe<\/li>\n\n\n\n<li>Asia-Pacific<\/li>\n\n\n\n<li>Middle East and Africa<\/li>\n\n\n\n<li>South America<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_de_Baker_Tilly\"><\/span>Segmentation of Baker Tilly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Service<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Big Data<\/li>\n\n\n\n<li>Software<\/li>\n\n\n\n<li>Machine Learning<\/li>\n\n\n\n<li>Financial<\/li>\n\n\n\n<li>Data Science<\/li>\n\n\n\n<li>Health<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Financiacion_recibida\"><\/span>Funding received<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Financing has skyrocketed in the last year 2021, thanks to the greater relevance and specialization of this sector. It has more than doubled the financing of 2020, showing an increasingly consolidated sector, but with a lot of future ahead, auguring a more than promising future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Operaciones_de_M_A\"><\/span><strong>M&amp;A Operations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In terms of acquisitions, 2021 has also been a record year, almost doubling the previous year's figure. It makes clear a more than upward trend in the sector taking into account that 2021 has been a special year and hardly surmountable (for the moment) in terms of number of operations.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"328\" data-id=\"54394\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-1024x328.png\" alt=\"\" class=\"wp-image-54394\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-1024x328.png 1024w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-300x96.png 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-768x246.png 768w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-1536x492.png 1536w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-2048x656.png 2048w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.32.56-18x6.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"306\" data-id=\"54395\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-1024x306.png\" alt=\"\" class=\"wp-image-54395\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-1024x306.png 1024w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-300x90.png 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-768x229.png 768w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-1536x459.png 1536w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-2048x611.png 2048w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-09-19-a-las-16.33.03-18x5.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empresas_publicas\"><\/span><strong>Public companies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are 220 companies that have completed an IPO in the Data Analytics sector. In 2021 there has been a peak of 30 companies, more than twice as many as in 2020. The latter are companies listed on the US stock exchange and are, unsurprisingly more established companies. Companies specializing in Big Data, Information Technology or Business Development. The most recent have been American companies such as Planet (Aerospace), Wejo (Car data), Braze (Customer Engagement).<\/p>","protected":false},"author":8,"featured_media":59281,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[2096,2097],"sectores":[2213],"class_list":["post-53901","informes","type-informes","status-publish","has-post-thumbnail","hentry","tag-analisis-de-datos","tag-analytics","sectores-data-ml-ia"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes\/53901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/informes"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/informes"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/59281"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=53901"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=53901"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=53901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}