{"id":54423,"date":"2022-06-08T16:58:00","date_gmt":"2022-06-08T14:58:00","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=diccionario&#038;p=54423"},"modified":"2024-06-21T10:51:02","modified_gmt":"2024-06-21T08:51:02","slug":"success-in-buying-a-company-ss-a2","status":"publish","type":"diccionario","link":"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/","title":{"rendered":"What do you need to take into account for a successful company purchase?"},"content":{"rendered":"<p>When someone is a first-time buyer, i.e. someone who takes the initiative in wanting to take over a certain company, many questions arise about what to do, where the pitfalls are and also where the success of a buyout lies that makes me grow. The main idea of this text is to answer these questions from our experience and so that it can be useful to know where the key points for a successful takeover are.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Defectos_que_pueden_arruinar_una_adquisicion\" >Defects that can ruin a purchase<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Falta_de_entendimiento_del_negocio\" >Lack of understanding of the business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Valoracion_subjetiva_de_la_empresa\" >Subjective assessment of the company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#No_tener_asesoramiento_legal\" >No legal advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Falta_de_confianza\" >Lack of confidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Dar_por_finalizado\" >Terminate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#No_atender_a_los_demas\" >Not attending to others<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#%C2%BFY_cuales_son_las_claves_de_exito_en_una_compra_de_empresa\" >And what are the keys to success in a company purchase?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Objetivos_medibles_y_con_objetividad\" >Measurable and objective goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Enfoque_claramente_definido\" >Clearly defined focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Realizar_un_buen_analisis_financiero_y_de_capital_humano\" >Conduct a good financial and human capital analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/exito-en-una-compra-ss-a2\/#Comunicacion_continua_y_feedback\" >Continuous communication and feedback:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defectos_que_pueden_arruinar_una_adquisicion\"><\/span><strong>Defects that can ruin a purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This section consists of the 6 factors for which an acquisition usually goes wrong. Many of them are generic and we may think that we already know them, however, the most general and obvious ones are usually the ones that generate the most reasons for failure:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Falta_de_entendimiento_del_negocio\"><\/span><strong>Lack of understanding of the business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> It is very important for the buyer to understand the operation of the business it wants to acquire, as well as the sector in which it operates. This is particularly important when acquiring a company in an unfamiliar industry or in a different geographic area than the one in which the company operates. In fact, as Warren Buffet famously says: \"<em>The first requirement for investing in a company is that it must be in a business that it can understand.<\/em>\". And the fact is that in <a href=\"https:\/\/www.google.com\/maps\/place\/Baker+Tilly+Global+Deal+Advisory\/@43.3263584,-3.0150587,15z\/data=!4m2!3m1!1s0x0:0x927ce10ebc5c53d8?sa=X&amp;ved=2ahUKEwiz-djC6Y_7AhUQCuwKHawiCFgQ_BJ6BQisARAF\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.google.com\/maps\/place\/Baker+Tilly+Global+Deal+Advisory\/@43.3263584,-3.0150587,15z\/data=!4m2!3m1!1s0x0:0x927ce10ebc5c53d8?sa=X&amp;ved=2ahUKEwiz-djC6Y_7AhUQCuwKHawiCFgQ_BJ6BQisARAF\" rel=\"noreferrer noopener\">Baker Tilly Global Deal Advisory<\/a> we believe that numbers are a reflection of reality, but numbers are not reality, reality is in the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Valoracion_subjetiva_de_la_empresa\"><\/span><strong>Subjective assessment of the company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Because overvaluation of target companies is very common, it is highly advisable that the buyer, once he has selected a target company, should consult a professional valuation firm to calculate the target value of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_tener_asesoramiento_legal\"><\/span><strong>No legal advice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es conveniente acudir a un asesor legal especialista en fusiones y adquisiciones para que aconseje sobre las mejores pr\u00e1cticas y modelos a seguir. Nosotros aparte de asesorar de manera financiera en la compra tambi\u00e9n tenemos un equipo para servicios de Due Diligence y asesoramiento legal en Baker Tilly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Falta_de_confianza\"><\/span><strong>Lack of confidence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This part is a matter of honesty, but it also makes negotiation much easier if both parties trust each other. Working with trust in the other party speeds up the process, is in the best interests of both parties and, above all, makes it easier for both parties to benefit. If, on the other hand, the other party is distrusted, this generates continuous stoppages in the process, subjective factors and the possibility of parallel actions that damage the negotiation to the point of breaking it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dar_por_finalizado\"><\/span><strong>Terminate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this type of process there may be several moments in which it seems to conclude. Either for better or for worse, and the truth is that most of the time it never happens as we think it will. So until all the paperwork is finished, you have to go on as if nothing has happened.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_atender_a_los_demas\"><\/span><strong>Not attending to others<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though it may be a busy time, it is very important to continue to take care of the tasks and the agents we work with. In other words, we are trying to make a purchase, but we have to continue to maintain the day-to-day business. Having an advisor to offload some of the work involved in the purchasing process helps us not to neglect our day-to-day business.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos-1024x581.png\" alt=\"The flaws that ruin the success of a company takeover\" class=\"wp-image-54425\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos-1024x581.png 1024w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos-300x170.png 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos-768x436.png 768w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos-18x10.png 18w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-defectos.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_cuales_son_las_claves_de_exito_en_una_compra_de_empresa\"><\/span><strong>And what are the keys to success in a company purchase?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Making an acquisition is not just about taking two organizations and combining them or simply deciding which company I want and moving on. It is something more complex, that is why from Baker Tilly Global Deal Advisory we want to recommend you 4 keys to success:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objetivos_medibles_y_con_objetividad\"><\/span><strong>Measurable and objective goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Although the word SMART sounds very repetitive, it is key to the objectives of an acquisition. They must be specific, measurable, achievable, important and time-bound. Setting measurable goals and objectives allows people to know what a successful integration will look like and how long it will take. This allows the acquisition to go more quickly and smoothly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enfoque_claramente_definido\"><\/span><strong>Clearly defined focus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having a clear focus allows better decisions to be made more quickly. In short, it will provide the infrastructure and resources necessary to deal with a large volume of work, integrating processes, people and systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realizar_un_buen_analisis_financiero_y_de_capital_humano\"><\/span><strong>Conduct a good financial and human capital analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is probably the most important factor in getting the negotiation right. Financial analysis is usually simpler or easier to get right. However, human analysis is somewhat more complex and companies often do not give it the importance it deserves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comunicacion_continua_y_feedback\"><\/span><strong>Continuous communication and feedback:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is important that throughout the process we maintain clear and transparent communication with the people involved in the process and that when the time comes to finalise the process, we have prepared the communication of the transaction to employees, customers and suppliers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves-1024x580.png\" alt=\"The keys to a successful takeover of a company\" class=\"wp-image-54424\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves-1024x580.png 1024w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves-300x170.png 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves-768x435.png 768w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves-18x10.png 18w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/10\/exito-en-una-compra-de-empresa-claves.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>At Baker Tilly, we can advise you on how to ensure that your process of <a href=\"https:\/\/techma.bakertilly.es\/en\/acquiere-a-company-2\/\" data-type=\"URL\" data-id=\"https:\/\/techma.bakertilly.es\/compra-de-empresas\/\">buying a company<\/a> is a success! <\/p>","protected":false},"author":8,"featured_media":54425,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[2158],"paso-howto":[2238],"sectores":[],"class_list":["post-54423","diccionario","type-diccionario","status-publish","has-post-thumbnail","hentry","tag-exito","paso-howto-compra-preparacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/diccionario\/54423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/diccionario"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/diccionario"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media\/54425"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=54423"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=54423"},{"taxonomy":"paso-howto","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/paso-howto?post=54423"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=54423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}