{"id":49254,"date":"2021-02-03T12:36:40","date_gmt":"2021-02-03T11:36:40","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=diccionario&#038;p=49254"},"modified":"2025-03-14T12:54:12","modified_gmt":"2025-03-14T11:54:12","slug":"9-objectives-in-valuation","status":"publish","type":"diccionario","link":"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/","title":{"rendered":"The 9 objectives in company valuation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#El_valor_es_distinto_para_compradores_y_vendedores\" >The value is different for buyers and sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#9_objetivos_en_la_valoracion_de_una_compania\" >9 objectives in the valuation of a company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#1_Operaciones_de_compra-venta\" >1. Sale and purchase transactions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#2_Valoraciones_de_empresas_cotizadas_en_bolsa\" >2. Valuations of listed companies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#3_Salidas_a_bolsa\" >3. Initial public offerings.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#4_Herencias_y_testamentos\" >4. Inheritance and wills.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#5_Sistemas_de_remuneracion_basados_en_creacion_de_valor\" >5. Value-based remuneration systems.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#6_Identificacion_de_los_impulsores_de_valor_value_drivers\" >6. Identification of value drivers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#7_Decisiones_estrategicas_sobre_la_continuidad_de_la_empresa\" >7. Strategic decisions on business continuity.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#8_Planificacion_estrategica\" >8. Strategic planning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/9-objetivos-en-la-valoracion-ss-a2\/#9_Procesos_de_arbitraje\" >9. Arbitration proceedings.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_valor_es_distinto_para_compradores_y_vendedores\"><\/span>The value is different for buyers and sellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Normally, the development of objectives in the <a href=\"https:\/\/techma.bakertilly.es\/en\/business-valuation\/\" data-type=\"URL\" data-id=\"https:\/\/techma.bakertilly.es\/valoracion-de-empresas\/\">company valuation<\/a> takes place in the environment of some kind of economic transaction. An enterprise has different value for different buyers and for the seller.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/images.assetsdelivery.com\/compings_v2\/wutwhan\/wutwhan1903\/wutwhan190300153\/119356937.jpg\" alt=\"Different perceptions of value in a company by the buyer and the seller affect business valuation objectives.\" style=\"width:394px;height:263px\" title=\"\"><\/figure>\n\n\n\n<p>For example, a large, technologically advanced foreign company wishing to buy another well-known domestic company in order to enter our market, taking advantage of the reputation of the local brand, will only value the brand, but will only value the brand, but will not value the brand itself.<strong> will not value installations, machinery, etc.<\/strong>It has more advanced assets at its disposal. <\/p>\n\n\n\n<p>The seller, on the other hand, will value his material resources very highly since they are in a position to continue producing. From the former's point of view, it is a question of determining the maximum value, and from the seller's point of view, it is a question of knowing what the minimum value at which he should sell will be.<\/p>\n\n\n\n<p>These two figures are the ones that are confronted in a negotiation in which a price is finally agreed upon that is usually somewhere in between the two. A company may also be worth different values to different buyers for different reasons: different perceptions of the future of the industry and the company, different strategies, economies of scale, economies of complementarity, etc. <\/p>\n\n\n\n<p>An assessment serves many different purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purchase and sale transactions<\/strong><\/li>\n\n\n\n<li><strong>Valuations of publicly listed companies<\/strong><\/li>\n\n\n\n<li><strong>Initial public offerings<\/strong><\/li>\n\n\n\n<li><strong>Inheritance and wills<\/strong><\/li>\n\n\n\n<li><strong>Value-based remuneration systems<\/strong><\/li>\n\n\n\n<li><strong>Identification of the value drivers<\/strong><\/li>\n\n\n\n<li><strong>Strategic business continuity decisions<\/strong><\/li>\n\n\n\n<li><strong>Strategic planning<\/strong><\/li>\n\n\n\n<li><strong>Arbitration proceedings<\/strong><br><br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_objetivos_en_la_valoracion_de_una_compania\"><\/span>9 objectives in the valuation of a company<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Operaciones_de_compra-venta\"><\/span>1. Sale and purchase transactions. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the valuation objectives, for the buyer, it indicates the maximum price to be paid.<\/li>\n\n\n\n<li>For the seller, the valuation indicates the minimum price at which the seller must sell. It also provides an estimate of how much different buyers may be willing to offer.<br><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Valoraciones_de_empresas_cotizadas_en_bolsa\"><\/span>2. Valuations of listed companies. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The valuation is used to compare the value obtained with the market price of the share and to decide whether to sell, buy or hold the shares.<\/li>\n\n\n\n<li>The valuation of several companies is used to decide on which stocks to concentrate your portfolio: those that seem to you to be most undervalued by the market.<\/li>\n\n\n\n<li>The valuation of several companies and their performance is used to make comparisons between them and to adopt strategies.<br><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Salidas_a_bolsa\"><\/span>3. Initial public offerings. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valuation is the means of justifying the price at which shares are offered to the public, which is an objective in the valuation of companies. <br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Herencias_y_testamentos\"><\/span>4. Inheritance and wills. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valuation is used to compare the value of shares with the value of other assets.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sistemas_de_remuneracion_basados_en_creacion_de_valor\"><\/span>5. Value-based remuneration systems. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The valuation of a company or business unit is fundamental to quantifying the value creation attributable to the management being evaluated.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Identificacion_de_los_impulsores_de_valor_value_drivers\"><\/span>6. Identification of value drivers. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The valuation process of a company or a business unit is essential to identify and prioritise the main <a class=\"rank-math-link\" href=\"https:\/\/www.gartner.com\/en\/finance\/glossary\/value-drivers#:~:text=Value%20drivers%20are%20factors%20that,a%20must%2Dhave%20for%20customers.\" target=\"_blank\" rel=\"noopener\">value drivers<\/a>.<\/li>\n\n\n\n<li>Valuation makes it possible to identify the sources of value creation and destruction.<br><br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/images.assetsdelivery.com\/compings_v2\/alexskopje\/alexskopje1201\/alexskopje120100051\/11861138.jpg\" alt=\"The 9 objectives in company valuation\" style=\"width:354px;height:236px\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Decisiones_estrategicas_sobre_la_continuidad_de_la_empresa\"><\/span><br><strong>7<\/strong>. Strategic decisions on business continuity .<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The valuation of a company and its business units is a preliminary step to the decision to: stay in business, sell, merge, milk, grow or buy other companies.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Planificacion_estrategica\"><\/span>8. Strategic planning. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La valoraci\u00f3n de la empresa y de las distintas unidades de negocio es fundamental para decidir qu\u00e9 productos\/l\u00edneas de negocio\/pa\u00edses\/clientes&#8230; mantener, potenciar o abandonar.<\/li>\n\n\n\n<li>Valuation allows the impact of the company's possible policies and strategies on value creation and destruction to be measured.<br><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Procesos_de_arbitraje\"><\/span>9. Arbitration proceedings. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targets in the valuation of a company are a requirement to be presented by the parties in pricing disputes.<\/li>\n\n\n\n<li>The best-supported assessment is usually closer to the decision of the arbitration court.<\/li>\n<\/ul>\n\n\n\n<p>There is also an intermediate position that considers the points of view of the buyer and seller and is represented by the figure of the neutral arbitrator. Arbitration is being used more and more frequently in disputes such as, for example, in the sale and purchase of companies, in the resolution of contracts or in cases of division of estates due to inheritance, among others.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Download the complete guide to company valuations here: <\/p>\n\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f65346-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"65346\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/diccionario\/49254#wpcf7-f65346-o1\" method=\"post\" class=\"wpcf7-form init cf7mls-no-scroll cf7mls-auto-return-first-step cf7mls-no-moving-animation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/diccionario\/49254#wpcf7-f65346-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"65346\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f65346-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"llamadanombre\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"llamadaemail\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"llamadatel\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-776\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"text-776\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"llamadaaceptar\" style=\"font-family: Roboto, Sans-Serif; 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