{"id":48958,"date":"2020-12-22T16:20:49","date_gmt":"2020-12-22T15:20:49","guid":{"rendered":"https:\/\/techma.bakertilly.es\/?post_type=diccionario&#038;p=48958"},"modified":"2026-03-03T12:52:39","modified_gmt":"2026-03-03T11:52:39","slug":"ss-a1-maximise-sale-of-a-company","status":"publish","type":"diccionario","link":"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/","title":{"rendered":"What 6 objectives should be maximised in the sale of a company?"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>La <a href=\"https:\/\/techma.bakertilly.es\/en\/sale-of-companies\/\" data-type=\"URL\" data-id=\"https:\/\/techma.bakertilly.es\/venta-de-empresas\/\">selling a company<\/a> has never been an easy decision for several reasons. This type of transaction requires certain experience that can hardly be obtained without having gone through one or more buying and selling processes before. In addition, there is the emotional component where the entrepreneur or owner of the company feels closely linked to it for different reasons. For example, it may be the case that it is a family business with which there is more than just an economic link. Behind every business is the effort, dedication and time of an entrepreneur.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Si un empresario decide vender su negocio al que tanto esfuerzo ha dedicado para poder sacarlo adelante es debido a que ha reflexionado muy detenidamente sobre ello. Es decir, cree en el valor de su negocio y conf\u00eda en que va a poder vender su empresa al m\u00e1ximo precio.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/01\/objetivos-maximizar-venta-empresa.jpeg\" alt=\"maximising company sales\" class=\"wp-image-53017\" style=\"width:420px;height:281px\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/01\/objetivos-maximizar-venta-empresa.jpeg 450w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/01\/objetivos-maximizar-venta-empresa-300x200.jpeg 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2022\/01\/objetivos-maximizar-venta-empresa-18x12.jpeg 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>In order for an entrepreneur to achieve his primary goal, it is essential that other secondary goals are met. As a general rule, the ultimate goal that motivates an entrepreneur to sell his business is an economic one: to obtain the maximum sales price. <\/p>\n\n\n\n<p><amp-fit-text layout=\"fixed-height\" min-font-size=\"6\" max-font-size=\"72\" height=\"80\"><p>The following are the objectives to be maximised for a successful business sales process:<br><br><br><\/p><\/amp-fit-text><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#1_Maximizar_la_valoracion\" >1. Maximising valuation.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#2_Crear_la_mejor_estructura_de_la_transaccion\" >2. Create the best transaction structure.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#3_Minimizar_la_responsabilidad_o_el_riesgo_personal_al_que_debe_hacer_frente_el_empresario\" >3. Minimising the responsibility or personal risk faced by the owner.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#4_Reducir_el_coste_fiscal_y_las_retenciones\" >4. Reducing the cost of taxation and withholding when selling a company.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#5_Estructurar_el_empleo_ideal_y_el_compromiso_de_no_competencia\" >5. Structure the ideal job and the commitment to non-compete.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techma.bakertilly.es\/en\/como-hacer\/ss-a1-maximizar-venta-de-una-empresa\/#6_Facilitar_la_integracion_adecuada\" >6. Enabling the appropriate integration.&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Maximizar_la_valoracion\"><\/span><strong>1. Maximising valuation.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>After so many years and so much dedication, when the time comes to sell, the entrepreneur is looking for the right reward for so much effort and at the same time to ensure the future of his retirement and his family.<br><br><br><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Crear_la_mejor_estructura_de_la_transaccion\"><\/span><strong>2.<\/strong><strong>&nbsp;<\/strong><strong>Creating the best transaction structure.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the sale of a company, apart from the price, there are other variables in any transaction that are of great importance. For example, price payment terms, variable price calculation mechanisms, etc. Working out the structure of the transaction in detail can have a positive influence on the seller's risk-taking.<br><br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Minimizar_la_responsabilidad_o_el_riesgo_personal_al_que_debe_hacer_frente_el_empresario\"><\/span><strong>3. Minimising the responsibility or personal risk faced by the owner.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the sale of a business, the general philosophy is that pre-sale risks should be covered by the seller and post-sale risks by the buyer. In the contract of sale, the seller must negotiate to limit these risks and liabilities. <br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2020\/12\/acuerdo-esencia-venta-empresa.jpeg\" alt=\"company sales agreements\" class=\"wp-image-53019\" style=\"width:826px;height:551px\" title=\"\" srcset=\"https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2020\/12\/acuerdo-esencia-venta-empresa.jpeg 450w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2020\/12\/acuerdo-esencia-venta-empresa-300x200.jpeg 300w, https:\/\/techma.bakertilly.es\/wp-content\/uploads\/2020\/12\/acuerdo-esencia-venta-empresa-18x12.jpeg 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Reducir_el_coste_fiscal_y_las_retenciones\"><\/span><strong>4. Reducing the cost of taxation and withholding when selling a company.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In any company sale transaction, there is always a tax impact for the seller. This is why it is advisable to prepare the transaction properly in order to reduce this impact within the law. The buyer usually requires a retention of part of the price to cover potential contingencies. To the extent that the process is properly carried out, it is important to&nbsp;<a href=\"https:\/\/retos-directivos.eae.es\/que-es-due-diligence-3-ejemplos-practicos\/#:~:text=Con%20esta%20expresi%C3%B3n%20se%20hace,o%20comprar%20un%20negocio%20existente.\" target=\"_blank\" rel=\"noreferrer noopener\">Due Diligence<\/a>&nbsp;and risk mitigation, these guarantees may be reduced.<br><br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Estructurar_el_empleo_ideal_y_el_compromiso_de_no_competencia\"><\/span><strong>5.<\/strong><strong>&nbsp;S<\/strong><strong>tructuring the ideal workplace<\/strong><strong>&nbsp;and the non-commitment&nbsp;<\/strong><strong>.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To reduce the risks of ownership change in the sale of a company, the buyer usually requires a transition period and a non-competition covenant from the current management team and the entrepreneur.<br><br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Facilitar_la_integracion_adecuada\"><\/span><strong>6. Enabling the appropriate integration.<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/images.assetsdelivery.com\/compings_v2\/dontree\/dontree1911\/dontree191100175\/133491480.jpg\" alt=\" 6 objectives to maximise company sales\" style=\"width:329px;height:219px\" title=\"\"><\/figure>\n\n\n\n<p>The process of buying and selling a company is a process where the generation of trust is vital. Therefore, the seller must show a collaborative attitude with the buyer both before and after the closing. It is common for part of the price to be variable and subject to the short-term performance of the company. This model helps to bind the seller to facilitate the transition.&nbsp;<\/p>\n\n\n\n<p>If these objectives are maximised, a business owner can rest assured that the business he has seen grow as a result of his hard work will be sold at the price it deserves.&nbsp;<\/p>","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[157],"paso-howto":[2245],"sectores":[],"class_list":["post-48958","diccionario","type-diccionario","status-publish","hentry","tag-venta-de-empresas","paso-howto-venta-preparacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/diccionario\/48958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/diccionario"}],"about":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/types\/diccionario"}],"author":[{"embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:attachment":[{"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/media?parent=48958"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/tags?post=48958"},{"taxonomy":"paso-howto","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/paso-howto?post=48958"},{"taxonomy":"sectores","embeddable":true,"href":"https:\/\/techma.bakertilly.es\/en\/wp-json\/wp\/v2\/sectores?post=48958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}